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adapteva
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Re: Design Security
adapteva   8/14/2013 4:25:36 PM
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Junko,

Differentiaion is definitely one reason OEMs design their own ASICs, but there are many more: 1.) Design control 2.) Long term supply stability 3.) Price. 4.) Power 5.) Cost 6.) Performance 7.) Density 8.) IP Protection 9.) Time to market

There has been a lot of hype in the last N years proclaiming the "death of the asic", and yet there are still plenty of monster ASICs being built by tier-one vendors.(especially in the comms field) Sure, ASICs are now more expensive to build ($5-10M) but they still make sense if they can be used to gain or keep revenue shares in end equipment markets that are in the $B's.

 

junko.yoshida
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Re: Design Security
junko.yoshida   8/14/2013 9:53:08 AM
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That's a good point, DrFPGA.

But I think even a bigger issue might be that as competition gets tougher, tier-one OEMs are struggling to differentiate their products. 

junko.yoshida
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ASICs ain't dead?
junko.yoshida   8/14/2013 9:50:25 AM
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I have been hearing about this for a while in the last six months...but there appears to be a growing trend among first-tier OEMs wantint to design their own ASICs. 

Really? 

ASICs aren't dead? Give me your thoughts.

DrFPGA
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Design Security
DrFPGA   8/13/2013 7:15:46 PM
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Maybe ZTE wants to better protect their design from a copycat. If they used a standard SRAM-based FPGA and a standard DSP it would be easy for someone to copy or reverse engineer their design. With their own ASIC they can better protect their design from possible theft. 

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As data rates begin to move beyond 25 Gbps channels, new problems arise. Getting to 50 Gbps channels might not be possible with the traditional NRZ (2-level) signaling. PAM4 lets data rates double with only a small increase in channel bandwidth by sending two bits per symbol. But, it brings new measurement and analysis problems. Signal integrity sage Ransom Stephens will explain how PAM4 differs from NRZ and what to expect in design, measurement, and signal analysis.

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