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junko.yoshida
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System-level benchmarking
junko.yoshida   8/19/2013 3:09:32 PM
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One of the most frustrating things for reporters is this. When we ask chip vendors about the performance of their apps processors for smartphones, for example, their answers tend to be specific numbers based on the benchmarking results of CPU and GPu; or they would respond: "Well, it all depends on use-case scenarios."

I'd love to have some answers based on system-level benchmarks -- a tool that measures the performance of a whole phone, based on specifics that consumers care about.  

rick merritt
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Re: System-level benchmarking
rick merritt   8/19/2013 7:36:56 PM
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So I guess the door is open for someone to go to Mediatek, Nvidia or Broadcom and develop a competing smartphone benchmark.

 

Patk0317
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Re: System-level benchmarking
Patk0317   8/19/2013 9:20:38 PM
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Junko,

Benchmarks should be renamed to Benchmarketing. (Did I just coin a new term?). I have been involved with becnhmarks since the PREP benchmarking days for FPGAs in the late 1980s and the early 1990s which were gamesmanship at best. Benchmarketing - that's what it is - your mileage may vary ...

Patrick

junko.yoshida
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Re: System-level benchmarking
junko.yoshida   8/19/2013 10:22:39 PM
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Patrick, "benchmarketing" ain't bad.

The reality is, though, no matter how skeptical and cynical you might get with benchmarketing, benchmark results are often touted and marketed aggressively by those who have money, power and vested interest. 

Susan Rambo
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Re: System-level benchmarking
Susan Rambo   8/20/2013 3:42:11 AM
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I think testing should happen in US and China at least during the first year of test. I'd like to see if there's a difference in results. Interesting story. Thanks, Junko.

 

Susan Rambo
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Re: System-level benchmarking
Susan Rambo   8/20/2013 3:46:14 AM
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Like the "benchmarketing" term. (I noticed BDTI is marketing its benchmarket study in this article--marketing benchmarketing.) It will be interesting to see the results of the study. I'd like to compare BDTI results to Consumer Reports'.

junko.yoshida
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Re: System-level benchmarking
junko.yoshida   8/20/2013 8:35:34 AM
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Susan, I too think that including Chinese smartphones in the mix is very interesting. Considering the growing number of mobile users and smartphones in China, the move is timely. 

prabhakar_deosthali
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Simple benchmark from the users' perspective
prabhakar_deosthali   8/20/2013 9:25:55 AM
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In my opinion, benchmarking of smart phones as far as the end user is concerned should be done on the following criterion

1. The Battery recharge interval

2.  The no of keys/touches required to perform a function

3. How fast the phone boots up

 

This simple criterion will test the processor speed, memory access, UI and power consumption.

 

junko.yoshida
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Re: Simple benchmark from the users' perspective
junko.yoshida   8/20/2013 10:20:40 AM
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@prabhakar, I like your #2 on the list. How many key strokes (or touch) are necessary to get to the function you need to use is important.

 

DMcCunney
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Re: System-level benchmarking
DMcCunney   8/20/2013 1:46:17 PM
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Structured in a manner that will emphasize the strengths of their offerings?

It reminds me of the comment "The nice thing about standards is there's so many of them!"

I don't have a problem with BDTI being funded by Qualcomm to do this, as long as they are open about their methodology, what they are measuring, and what conclusions might be drawn from it.  Someone has to pay the costs of developing such a thing,

Once they have something they think works, the next step is to pitch it to the appropriate industry consortium as the standard way you measure what the benchmarks track.  Then you make popcorn and sit back and watch the fun.

 

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