I think IBM needs to approach POWER similar to how ARM has built their ecosystem. ARM has managed to get their CPUs in the hands of developers in huge volumes, has put effort into open-source software support for through organisations like Linaro, and has many partners in many diverse fields.
On the flip side, IBM has largely gone at it alone for POWER; very few people have access to their systems, most of the people supporting POWER in the open source world are IBM employees, and outside of Freescale and a few others, there aren't that many people pushing POWER.
Hopefully this Open Power Consortium and their new-found focus on Linux will lead to them building a larger community around POWER and clawing their way back.
IBM is now living from the past. The managers and the rank and file are oblivious to the current state of the company. There is no sense of urgency to innovate. They are mainly focused on maintaining their PBC ratings above 2. The employees are just there to push the buttons and that is rewarded with promotions and commendations from the managers and executives who are also products of the inept system. Last time I checked our org chart under STG, we have more than 13 layers of managers who only supervises 3-5 direct reports at the bottom. We create new departments for the sake of creating first line managers from the direct reports to makefirst line managers a second line manager. These managers have nothing to do with innovation or production or support. They are just there to act like managers and nothing more. Another example of inefficiency from this company is the practice of oursourcing jobs to India or China. Many understand the disadvantage of US based employees when competing against the salary of engineers from these countries. BUt instead of replacing one engineer with another engineer from those low cost courties, IBM managers here will insist on hiring more engineers from those countries thinking that they can accomplish more if they add more engineers. They are using the salary of one engineer here in the US to hire 5 engineers abroad. Guess what, adding more engineers has not accomplished more and employees from both US and those countries art now competing for the little work. There is no vision on how to utilize all these employees. The question of how many IBMers does it take to screw a bulb applies to the current state of the company. I am just a few years from my retirement and I hope I survive it before IBM implodes. Wish me luck.
IBM is a strange company. They seem to fade from relevance and appear to teeter on the brink of becoming obsolete, but somehow manage to remain a power house through it all. I have no doubt they'll pull through, but I haven't got the darndest idea how.