Breaking News
Comments
Newest First | Oldest First | Threaded View
<<   <   Page 3 / 3
rick merritt
User Rank
Author
Re: product brand and product number
rick merritt   8/29/2013 11:27:02 AM
NO RATINGS
Hilarius and too painfully true!

SimonBarker
User Rank
Author
Re: product brand and product number
SimonBarker   8/29/2013 11:19:07 AM
Given that many big name CE firms are not overly profitable (as a result of too wide, shallow product ranges I would argue) I think you're right, they will start to go down the Apple route - given how profitable they are with their current model.

Caleb Kraft
User Rank
Author
Re: product brand and product number
Caleb Kraft   8/29/2013 11:18:21 AM
NO RATINGS
those aren't bad names. I mean I immediately know I could at least remember them! As I'm typing this I can't even remember the list Junko put out.

junko.yoshida
User Rank
Author
Re: product brand and product number
junko.yoshida   8/29/2013 11:15:43 AM
Your points are well taken, simon. I get that.

To your question a: do we really need 6 versions of the Xperia?

Yes. Having worked at a CE company for a while, I do know that the name of the game for many CE venodrs -- until Apple came along -- for decades was to roll out as many variations as possible of essnetially the same product to meet different customers' tastes.

No respetable CE vendors just launched one model like Apple did with iPhone. They made insignificant tweaks for every product, gave different product number and sold it.

But things may be changing now...

 

 

SimonBarker
User Rank
Author
Re: product brand and product number
SimonBarker   8/29/2013 11:00:08 AM
NO RATINGS
To me (and the general public) the name is the whole thing that relates to their product ie Xperia M or Xperia L etc. My point is a:do we really need 6 versions of the Xperia (beating in mind that they have other ranges of phone) and b: if you must then atleast give the customer a context or framework that makes those numbers and letters releavant to them. 

 

Something simple like Xperia Lite, Xperia Pro, Xperia Photo, Xperia Media, Xperia Family etc. These are somewhat naff but I know where I fall in that range.

junko.yoshida
User Rank
Author
product brand and product number
junko.yoshida   8/29/2013 10:41:36 AM
Simon, I think there is a little confusion in this argument. There are product "names," and there are product "number" in many CE devices.

For example, Sony's latest series of Android-based smartphones are known as "Xperia." That's a product name consumers refer to when they recommend Sony's phone to their friends.

Now, when it comes to Xperica M, L, E, T, ZL, ZR, i have no idea what logics Sony used to attach those alphabets.

So, if you are agument is about making it more logical to those numbering systems, by all means, yes, they should.

But to an extent, many CE vendors are now coming up with specific product names for specific product categories to establish branding -- beyond the company's name, such as Sony.

SimonBarker
User Rank
Author
Re: Most of the good names are trademarked
SimonBarker   8/29/2013 10:05:18 AM
NO RATINGS
At the risk of being pedantic the HMZ-T1 came out in 2011 so I'm sure Sony could have trademarked "Glass" it if they wanted when they went in to the design phase. Anyway, Sony Immerse would have been pretty good too.

SimonBarker
User Rank
Author
Re: yes!
SimonBarker   8/29/2013 10:01:03 AM
NO RATINGS
Totally, word of mouth is the cheapest (and best) form of marketing so if people can't remember what it's called  - it isn't going to get passed around. Also, it makes things sound really technical and complicated when really people just want "The best TV $800 can buy".

Caleb Kraft
User Rank
Author
yes!
Caleb Kraft   8/29/2013 9:50:14 AM
NO RATINGS
I have had this conversation over and over and over with friends. Some companies simply don't get it. Sony and Samsung are particularly bad about this. Toshiba did this with their laptop lineup, sure they may say satellite, but there are 700 variations under that name.

Word of mouth is a strong force and if people can't recommend your product even when they want to, you're doing it wrong.

Peter Clarke
User Rank
Author
Most of the good names are trademarked
Peter Clarke   8/29/2013 8:54:13 AM
One thing you have overlooked is that most of the good names are in use and often heavily trademarked.

It might be hard for Sony to use "Glass" when Google is using Glass for its head-up display.

This reduces most companies to choosing between a part-number type SKU or a compound nonsense word such as Impetuum or Magnirium

After that they have to hope that the goodness of the product and marketing dollars can make that name or part number resonate with the consumers.

But I agree the identification of flat screen TVs is confusing.

 

<<   <   Page 3 / 3


Datasheets.com Parts Search

185 million searchable parts
(please enter a part number or hit search to begin)
Radio
LATEST ARCHIVED BROADCAST

What are the engineering and design challenges in creating successful IoT devices? These devices are usually small, resource-constrained electronics designed to sense, collect, send, and/or interpret data. Some of the devices need to be smart enough to act upon data in real time, 24/7. Specifically the guests will discuss sensors, security, and lessons from IoT deployments.

Brought to you by:

Like Us on Facebook
Special Video Section
Once the base layer of a design has been taped out, making ...
In this short video we show an LED light demo to ...
The LTC2380-24 is a versatile 24-bit SAR ADC that combines ...
In this short video we show an LED light demo to ...
02:46
Wireless Power enables applications where it is difficult ...
07:41
LEDs are being used in current luxury model automotive ...
With design sizes expected to increase by 5X through 2020, ...
01:48
Linear Technology’s LT8330 and LT8331, two Low Quiescent ...
The quality and reliability of Mill-Max's two-piece ...
LED lighting is an important feature in today’s and future ...
05:27
The LT8602 has two high voltage buck regulators with an ...
05:18
Silego Technology’s highly versatile Mixed-signal GreenPAK ...
The quality and reliability of Mill-Max's two-piece ...
01:34
Why the multicopter? It has every thing in it. 58 of ...
Security is important in all parts of the IoT chain, ...
Infineon explains their philosophy and why the multicopter ...
The LTC4282 Hot SwapTM controller allows a board to be ...
This video highlights the Zynq® UltraScale+™ MPSoC, and sho...
Homeowners may soon be able to store the energy generated ...
The LTC®6363 is a low power, low noise, fully differential ...