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rick merritt
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Cool!
rick merritt   9/4/2013 10:58:50 PM
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Interesting how Kickstarter is getting traction

marknowotarski
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Rookie
Re: Kickstarter as a Marketing Channel
marknowotarski   9/4/2013 1:23:31 PM
@DrQuine

More than a bruised ego, failure on Kickstarter (or Indiegogo or Rockethub etc.) can lead to enormous learning and inspiration for future success.  Consider our mutual friend Doug Lyon, chair of the Computer Science Department at Fairfield U.  Doug wanted to figure out how Kickstarter worked so he could teach his engineering students.  His first run, "Automatic Robot Camera", failed spectacularly ($238 raised for $10,000 goal).  Embracing the learning experience, his second run, "Arduino Digital Signal Processor", did much better ($7,859 raised for $2,000 goal).  Now he's having a great time building and delivering the product including learning all about the joys contract assemblers, order fullfillment, regulatory requirements, customer demands etc.

In Doug's view, our modern economy demands that engineering students learn to be employers as well as employees.  Crowdfunding is a great way to get started.

 

 

DrQuine
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CEO
Re: Kickstarter as a Marketing Channel
DrQuine   9/3/2013 10:26:16 PM
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And to carry your (@marknowotarski) point one step further - if a product is destined to be a complete market failure, a miserable showing on Kickstarter only bruises your ego. There are not millions of dollars of unsold inventory rusting in the warehouse or being discounted for pennies on the dollar. I wonder whether the questions posed by prospective buyers also help point the company in the direction of what people DO want.

rick merritt
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Cool
rick merritt   9/3/2013 4:50:51 PM
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Very interesting

marknowotarski
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Re: Kickstarter as a Marketing Channel
marknowotarski   9/3/2013 10:16:58 AM
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Sometimes not making your goal can be more valuable than making it.  You get all the buzz without any of the obligation.  Consider Ubunto Edge over on Indiegogo.  They got $12.8 million in pledges from 27.6k backers.  Great support!  But their goal was $30 million.  So no obligation, but an instant community of support.

Caleb Kraft
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Re: Makes sense
Caleb Kraft   9/2/2013 8:42:25 AM
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Kickstarter has a massive following. Just the exposure they will get from the kickstarter campaign is enough of a benefit to start it.

R_Colin_Johnson
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Blogger
Re: Kickstarter as a Marketing Channel
R_Colin_Johnson   9/1/2013 4:35:11 AM
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I think you are right on. Innovative new uses of Kickstarter by companies who are not startups was bound to happen!

DrQuine
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CEO
Kickstarter as a Marketing Channel
DrQuine   8/31/2013 11:29:49 PM
Kickstarter could simply be used as a marketing channel to launch new products. Not only does it enable companies to gauge interest in new products, it drive pre-launch orders, creates an advertising channel to a community of innovative users, and generates creates community "buzz". This method is probably a lot cheaper (even with the commission to Amazon) than a conventional launch with paid advertising.

R_Colin_Johnson
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Blogger
Re: Makes sense
R_Colin_Johnson   8/31/2013 1:52:10 PM
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The most immediate industrial use is for training. Using one of Sixense's motion trackers in a head-mounted display will allow users to do training exercises within a virtual reality. 

elctrnx_lyf
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Manager
Re: Makes sense
elctrnx_lyf   8/31/2013 1:43:29 PM
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This technology is definitely high end, will this devices be useful for any industrial purpose.

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