Embedded Systems Conference
Breaking News
Comments
Newest First | Oldest First | Threaded View
Page 1 / 2   >   >>
rick merritt
User Rank
Author
Cool!
rick merritt   9/4/2013 10:58:50 PM
NO RATINGS
Interesting how Kickstarter is getting traction

marknowotarski
User Rank
Author
Re: Kickstarter as a Marketing Channel
marknowotarski   9/4/2013 1:23:31 PM
@DrQuine

More than a bruised ego, failure on Kickstarter (or Indiegogo or Rockethub etc.) can lead to enormous learning and inspiration for future success.  Consider our mutual friend Doug Lyon, chair of the Computer Science Department at Fairfield U.  Doug wanted to figure out how Kickstarter worked so he could teach his engineering students.  His first run, "Automatic Robot Camera", failed spectacularly ($238 raised for $10,000 goal).  Embracing the learning experience, his second run, "Arduino Digital Signal Processor", did much better ($7,859 raised for $2,000 goal).  Now he's having a great time building and delivering the product including learning all about the joys contract assemblers, order fullfillment, regulatory requirements, customer demands etc.

In Doug's view, our modern economy demands that engineering students learn to be employers as well as employees.  Crowdfunding is a great way to get started.

 

 

DrQuine
User Rank
Author
Re: Kickstarter as a Marketing Channel
DrQuine   9/3/2013 10:26:16 PM
NO RATINGS
And to carry your (@marknowotarski) point one step further - if a product is destined to be a complete market failure, a miserable showing on Kickstarter only bruises your ego. There are not millions of dollars of unsold inventory rusting in the warehouse or being discounted for pennies on the dollar. I wonder whether the questions posed by prospective buyers also help point the company in the direction of what people DO want.

rick merritt
User Rank
Author
Cool
rick merritt   9/3/2013 4:50:51 PM
NO RATINGS
Very interesting

marknowotarski
User Rank
Author
Re: Kickstarter as a Marketing Channel
marknowotarski   9/3/2013 10:16:58 AM
NO RATINGS
Sometimes not making your goal can be more valuable than making it.  You get all the buzz without any of the obligation.  Consider Ubunto Edge over on Indiegogo.  They got $12.8 million in pledges from 27.6k backers.  Great support!  But their goal was $30 million.  So no obligation, but an instant community of support.

Caleb Kraft
User Rank
Author
Re: Makes sense
Caleb Kraft   9/2/2013 8:42:25 AM
NO RATINGS
Kickstarter has a massive following. Just the exposure they will get from the kickstarter campaign is enough of a benefit to start it.

R_Colin_Johnson
User Rank
Author
Re: Kickstarter as a Marketing Channel
R_Colin_Johnson   9/1/2013 4:35:11 AM
NO RATINGS
I think you are right on. Innovative new uses of Kickstarter by companies who are not startups was bound to happen!

DrQuine
User Rank
Author
Kickstarter as a Marketing Channel
DrQuine   8/31/2013 11:29:49 PM
Kickstarter could simply be used as a marketing channel to launch new products. Not only does it enable companies to gauge interest in new products, it drive pre-launch orders, creates an advertising channel to a community of innovative users, and generates creates community "buzz". This method is probably a lot cheaper (even with the commission to Amazon) than a conventional launch with paid advertising.

R_Colin_Johnson
User Rank
Author
Re: Makes sense
R_Colin_Johnson   8/31/2013 1:52:10 PM
NO RATINGS
The most immediate industrial use is for training. Using one of Sixense's motion trackers in a head-mounted display will allow users to do training exercises within a virtual reality. 

elctrnx_lyf
User Rank
Author
Re: Makes sense
elctrnx_lyf   8/31/2013 1:43:29 PM
NO RATINGS
This technology is definitely high end, will this devices be useful for any industrial purpose.

Page 1 / 2   >   >>


Radio
NEXT UPCOMING BROADCAST

As we unveil EE Times’ 2015 Silicon 60 list, journalist & Silicon 60 researcher Peter Clarke hosts a conversation on startups in the electronics industry. Panelists Dan Armbrust (investment firm Silicon Catalyst), Andrew Kau (venture capital firm Walden International), and Stan Boland (successful serial entrepreneur, former CEO of Neul, Icera) join in the live debate.
Most Recent Comments
resistion
 
MWagner_MA
 
IBM_Research
 
junko.yoshida
 
fragro
 
junko.yoshida
 
DMcCunney
 
DMcCunney
 
David Ashton
Most Recent Messages
9/4/2015
7:58:54 AM
Flash Poll
Top Comments of the Week
Like Us on Facebook

Datasheets.com Parts Search

185 million searchable parts
(please enter a part number or hit search to begin)
Special Video Section
The LTC®4015 is a complete synchronous buck controller/ ...
10:35
The LT®3042 is a high performance low dropout linear ...
Chwan-Jye Foo (C.J Foo), product marketing manager for ...
The LT®3752/LT3752-1 are current mode PWM controllers ...
LED lighting is an important feature in today’s and future ...
Active balancing of series connected battery stacks exists ...
After a four-year absence, Infineon returns to Mobile World ...
A laptop’s 65-watt adapter can be made 6 times smaller and ...
An industry network should have device and data security at ...
The LTC2975 is a four-channel PMBus Power System Manager ...
In this video, a new high speed CMOS output comparator ...
The LT8640 is a 42V, 5A synchronous step-down regulator ...
The LTC2000 high-speed DAC has low noise and excellent ...
How do you protect the load and ensure output continues to ...
General-purpose DACs have applications in instrumentation, ...
Linear Technology demonstrates its latest measurement ...
10:29
Demos from Maxim Integrated at Electronica 2014 show ...
Bosch CEO Stefan Finkbeiner shows off latest combo and ...
STMicroelectronics demoed this simple gesture control ...
Keysight shows you what signals lurk in real-time at 510MHz ...