Breaking News
Comments
Oldest First | Newest First | Threaded View
Page 1 / 2   >   >>
Luis Sanchez
User Rank
Rookie
Nice looks.
Luis Sanchez   8/30/2013 11:14:18 AM
NO RATINGS
Looks good. But I didn't see clearly here... why they are going through kickstarter to fund this? Save money? 

 

Duane Benson
User Rank
Blogger
Makes sense
Duane Benson   8/30/2013 11:31:38 AM
NO RATINGS
It almost makes more sense to me for somewhat established companies to use Kickstarter than it does for not established.Kickstarter opens a lot of opportunities, but it doesn't solve most of the problems of starting a business. It's still not easy to get past the initial project to the point of being a viable company.

You still have all of the same costs. They've just been moved in time. If you don't price it right, either you won't quite have enough money to create the infrastructure that goes along with building a company or you'll have spend everything and not have any left over for manufacturing the next batch.

With an established company, that infrastructure is already in place. There's (hopefully) a revenue stream already in place to smooth out the bumps and to sustain the product after launch.

R_Colin_Johnson
User Rank
Blogger
Re: Nice looks.
R_Colin_Johnson   8/30/2013 11:43:25 AM
NO RATINGS
Sixense is using Kickstarter in hopes of attracting more OEM clients. Instead of just consumers, they hope that developers who want to take their module and put it into their own controllers--say a head-mounted display, or a golf club, or tennis racket, or whatever--will contribute enough to their Kickstarter project to get the system development kit that includes the STEM base station. The base station recharges two of their own controllers, but also up to three power packs for OEMS using Sixense's module in thier own controller.

R_Colin_Johnson
User Rank
Blogger
Re: Makes sense
R_Colin_Johnson   8/30/2013 11:49:28 AM
NO RATINGS
Sixense said they are not giving up on traditional funding sources, but want to use Kickstarter to popularize their solution to the developer community. Their system developers kit, which includes the base state pictured, is their first product under their own brand, but they claim they don't want to go into competition with their OEMs, but in fact want to attract more with this Kickstarter project.

elctrnx_lyf
User Rank
Manager
Re: Makes sense
elctrnx_lyf   8/31/2013 1:43:29 PM
NO RATINGS
This technology is definitely high end, will this devices be useful for any industrial purpose.

R_Colin_Johnson
User Rank
Blogger
Re: Makes sense
R_Colin_Johnson   8/31/2013 1:52:10 PM
NO RATINGS
The most immediate industrial use is for training. Using one of Sixense's motion trackers in a head-mounted display will allow users to do training exercises within a virtual reality. 

DrQuine
User Rank
CEO
Kickstarter as a Marketing Channel
DrQuine   8/31/2013 11:29:49 PM
Kickstarter could simply be used as a marketing channel to launch new products. Not only does it enable companies to gauge interest in new products, it drive pre-launch orders, creates an advertising channel to a community of innovative users, and generates creates community "buzz". This method is probably a lot cheaper (even with the commission to Amazon) than a conventional launch with paid advertising.

R_Colin_Johnson
User Rank
Blogger
Re: Kickstarter as a Marketing Channel
R_Colin_Johnson   9/1/2013 4:35:11 AM
NO RATINGS
I think you are right on. Innovative new uses of Kickstarter by companies who are not startups was bound to happen!

Caleb Kraft
User Rank
Blogger
Re: Makes sense
Caleb Kraft   9/2/2013 8:42:25 AM
NO RATINGS
Kickstarter has a massive following. Just the exposure they will get from the kickstarter campaign is enough of a benefit to start it.

marknowotarski
User Rank
Rookie
Re: Kickstarter as a Marketing Channel
marknowotarski   9/3/2013 10:16:58 AM
NO RATINGS
Sometimes not making your goal can be more valuable than making it.  You get all the buzz without any of the obligation.  Consider Ubunto Edge over on Indiegogo.  They got $12.8 million in pledges from 27.6k backers.  Great support!  But their goal was $30 million.  So no obligation, but an instant community of support.

Page 1 / 2   >   >>


EE Life
Frankenstein's Fix, Teardowns, Sideshows, Design Contests, Reader Content & More
Max Maxfield

Steve Wozniak Reacts to Latest iPhone
Max Maxfield
4 comments
Funnily enough, just a few days ago as I pen these words, I was chatting with my wife (Gina the Gorgeous) when she informed me that -- as a kid -- she had never played at making a ...

EDN Staff

11 Summer Vacation Spots for Engineers
EDN Staff
20 comments
This collection of places from technology history, museums, and modern marvels is a roadmap for an engineering adventure that will take you around the world. Here are just a few spots ...

Glen Chenier

Engineers Solve Analog/Digital Problem, Invent Creative Expletives
Glen Chenier
15 comments
- An analog engineer and a digital engineer join forces, use their respective skills, and pull a few bunnies out of a hat to troubleshoot a system with which they are completely ...

Larry Desjardin

Engineers Should Study Finance: 5 Reasons Why
Larry Desjardin
46 comments
I'm a big proponent of engineers learning financial basics. Why? Because engineers are making decisions all the time, in multiple ways. Having a good financial understanding guides these ...

Flash Poll
Top Comments of the Week
Like Us on Facebook
EE Times on Twitter
EE Times Twitter Feed

Datasheets.com Parts Search

185 million searchable parts
(please enter a part number or hit search to begin)