@Caleb: FYI >> Microsoft is working on a new cover that will attach to the Surface and extend the battery life of the device. The optional add-on, known as the "Power Cover," will include an external battery that will help increase the longevity of the device. The combination of a Power Cover and the upcoming Surface Pro 2 should for an all-day computing device, given the tablet's Haswell chip that will already extend battery life. (http://www.neowin.net/news/surface-pro-2-haswell-more-ram-and-a-refined-kickstand)
At Uplinq, Qualcomm CEO Paul Jacobs said the deal would be like Google buying Motorola. It gets a devcie maker to help show the world examples of how its OS can be implmented and still maintain an ecosystem of other OEM customers for the OS.
I think he's probably right but I think Msoft will have more trouble than Google doing it for several reasons.
Thanks for your post. Why would Microsoft want to become Apple? I use the Windows Phone and it is outstanding. Microsoft only purchased the Nokia's cell phone business; the cell phone business is not Microsoft bread and butter. Microsoft is not in a bad spot. You know, people have been saying this for years. Frist, it was that Microsoft cannot compete with IBM; then they say that Microsoft needs to use the Internet; now it is this. For informational reasons, Nokia was an excellent buy because Nokia own customers in the pay as you go market. This market consists of middle school age students to college students around the world which generates millions of dollars on the back end. Apple is not included. If this is putting Microsoft in a tough spot, sometime tough spots can help management make good judgement decisions. As a matter of fact, I think panthers are knocking on Microsoft door right now. Excellent move Microsoft. Microsoft doesn't need to be an Apple, Microsoft just needs to be Microsoft.
Yes quite agree microsoft is definitely not apple. Both havedifferent business backgrounds. But there is a possibility that due to over done of android usage consumers might gi towards windows phone. There can be a saturation of android.
With a family of six, we cycle through computers rapidly. I'm always looking at performance, software, and of course, price. I don't have to buy Microsoft, I choose to. The one Mac that we have is still around but noone chooses to use it. My wife does 95% of her stuff on her phone (android). When the next buy cycle comes around, I'm ready to switch from Android to Windows to get something different. There's somethign to be said for something new and refreshing and MS is poised to provide that product with Windows 8 phones/tablets. I parrot the sentiment "don't count them out yet."
But Microsoft isn't Apple, Rick. They didn't have any control over the OEMs. Matter of fact, in the early days, you could buy all manner of **IBM** clones, and you didn't even have to use MS DOS as the OS. Remember DR DOS, for instance?
And you could run anyone's software on these OSs. Microsoft didn't have to approve it, nor did IBM. That's why these PCs became the industry favorite. Matter of fact, even after Windows became popular, those same PCs can run other OSs, like a whole host of Unix derivatives. This isn't Apple.
Nor does Microsoft force the OEMs to use Intel CPUs.
I don't see anything now that makes this different. I don't see where Microsoft forced Nokia to use only Windows, and I don't see that Microsoft is keeping their Windows phone OS from other OEMs. Just as it isn't keeping Windows 8 from other tablet makers. This ain't Apple.
Is Microsoft suddenly doing an about-face, planning to build a walled garden? I hope not. I haven't seen any indication of this. Margins for the hardware makers are razor thin, but I don't see it's Microsoft makiing it that way.
@Bert: My point is that Msoft didn't give OEMs much room to differentiate or add value in the PC Windows days. They held them to logo test and certification programs that had detailed specifications for specific Msoft defined SKUs. Msoft got the lions share of profits. OEMs made razor thin margins.
Now that Msoft itself is in the handset and tablet business I would not want to be one of their OEMs even if they continue an OEM program.
@Bert, I am impressed with your good memory and expert knowledge on how VHS vs. Beta battle went down.
Technically speaking, the advantage of two-hour recording built into VHS might have been a "no brainer" for you and for astute engineers. But as far as I could remember, it wasn't easy to convince the world to subscribe to your logigal conclusions at that time.
The business decision (by OEMs, not necessarily consumers) is not always solely based on technical merits. And to this day, I know many engineers and consumers alike who tell me that Betamax was "technically superior" than VHS.
The marketing myth (spins) and corporations' ego (especially egos of business management's at OEMs) can go a long way -- enough to flip the landscape.
Consumers can vote for a product with their own wallet. But creating momentum on the market (and convincing the industry that your product/technology is trending upwards) is not so straightfoward.
A Book For All Reasons Bernard Cole1 Comment Robert Oshana's recent book "Software Engineering for Embedded Systems (Newnes/Elsevier)," written and edited with Mark Kraeling, is a 'book for all reasons.' At almost 1,200 pages, it ...