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rick merritt
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What's your pet project?
rick merritt   9/5/2013 12:05:51 PM
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And BTW, what do you think about smart watches?

 

docdivakar
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CEO
Re: What's your pet project?
docdivakar   9/5/2013 1:47:11 PM
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@Rick: that is an interesting business strategy for the Mirasol division of Q. But the wearables display market is already saturated, how ever positioning it with the other two solutions (WiPower LE & AllJoyn initiative) probably strengthens its offering. Only time will tell... did you hear about any design wins stemming from the technology demo of Toq?

MP Divakar

junko.yoshida
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Blogger
Re: What's your pet project?
junko.yoshida   9/6/2013 3:56:42 AM
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@Rick, a great story. I think Paul Jacobs lays out -- quite convincingly why Qualcomm needed to develop this.

As a reporter, I never thought much about smart watches because it's a story told too many times. And yet, when I got an assignment several years ago to write about "Dick Tracy Watch," I was shocked to learn that every engineer, every researcher i talked to in the electornics industry was literally obsessed with it. Everyone, in fact, wanted to be interviewed!

There is something about smart watches. I think it presents a set of very difficult problmes engineers would love to solve, which is admirable. But unfortunately, it isn't exactly what consumers are craving for.

junko.yoshida
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Blogger
Re: What's your pet project?
junko.yoshida   9/6/2013 3:58:03 AM
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In short, if I may add one more thing, "pet projects" by engineers are not the same thing as products obsessed by average consumers...

Peter Clarke
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Re: What's your pet project?
Peter Clarke   9/6/2013 10:57:05 AM
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Although I think Toq may also represent Qualcomm taking a leaf out of Imagination's book

Imagination owns the Pure digital radio equipment brand. Hossein Yossaie has alway said that running IP cores business and equipment business in parallel has synergies.

The equipment business can be fast to market showing off new technologies enabled by IP and chips and it also provides a system-level view of what the market cares about.

In the Qualcomm case Toq can show off AllJoyn and wireless charging when it may be struggling to persaude others of the benefits and it also feeds back to the deveopers what is needed at the system-level and therefore in system-on-chips.

 

Peter Clarke
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Re: What's your pet project?
Peter Clarke   9/6/2013 11:08:17 AM
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Although I think Toq may also represent Qualcomm taking a leaf out of Imagination's book

Imagination owns the Pure digital radio equipment brand. Hossein Yassaie has alway said that running IP cores business and equipment business in parallel has synergies.

The equipment business can be fast to market showing off new technologies enabled by IP and chips and it also provides a system-level view of what the market cares about.

In the Qualcomm case Toq can show off AllJoyn and wireless charging when it may be struggling to persaude others of the benefits and it also feeds back to the deveopers what is needed at the system-level and therefore in system-on-chips.

 

alcrawfo
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Rookie
Re: What's your pet project?
alcrawfo   9/6/2013 11:33:24 AM
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Key feature is the mirasol display. Smartmatch may be the killer feature for this.

Peter Clarke
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Re: What's your pet project?
Peter Clarke   9/6/2013 11:41:35 AM
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I was somewhat underwhelmed by the Mirasol display when I saw it a few years back.

It is non-volatile and can work with ambient light which are positives but compared to what we are used to in backlit LCD it looked a bit washed out.

In consumer electronics where products have to shout and zing to make the sale this could be a problem. It seems like the e-reader makers took the same view.

Of course the display may have been improved since then so I will reserve judgment for this latest go round.

 

 

 

tiorbinist
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Rookie
Re: What's your pet project?
tiorbinist   9/6/2013 11:42:33 AM
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I'd just be happy with a watch with a respectable display and an analog face. I don't use a smart phone, but I do have an Android tablet, and an interface to it that really _did_ something (other than constantly nagging me about how much work it is doing) would be great. I am more interested, though, in some of the technologies that doesn't seem to do much for others.

The wireless earphones would be a great attraction for me. With a voice-input for commands and dictation, voice and signalling-sound responses and the screen for things that just need a picture to get the point across, this could be a very useful peripheral. Plus, the stereo earphone aspect is very interesting. There'd have to be a mechanism, easy to use and access, to allow ambient throughput, like when you're in the midst of a song and someone is trying to talk to you. (Also, it wouldn't take too much to train it to recognize warning sounds and notify you, in case the earphones actually block out the noise!)

The display is a very large draw for me. I've done a fair amount of work in holographic interferometry and volume holograms: the Mirasol technology is very closely related. It also has a history, whether Qualcomm knows it or not: Lippmann was making color photographs based on volume gratings in a thick emulsion in the early 1900's, for which he won a Nobel Prize in 1908. Denisyuk's single-beam holography uses the same kind of volume-gratings-in-emulsions to produce White-light viewable 3D images.

To have this phenomenon used in a display is gratifying! I wish I had the money to buy one.

selinz
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Manager
Re: What's your pet project?
selinz   9/6/2013 12:04:24 PM
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It's interesting that all of the sudden smart watches are getting so much attention but Motorola's Action watch series pretty much got almost no attention. In fact, I believe that they've discontinued it. It was really designed to work in conjunction with your phone (which is good from a service standpoint) but it was pretty much a full Android platform on you wrist. It was target at the exercise market but these other products really seem to be "me too" offerings.

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