@Junko,Apple will never make a product for such a mass market. It won't be Apple anymore. This was the belief of Late Steve Jobs too. And as I said earlier, I don't think 5C is supposed to take on mass market. They already have their market. They just want to sell more iPhones to the same people, its enough to make them richer.
I've always loved t o read Yoshida's blog, but this one surprises me since it makes me think that 5c is a cheap phone to gain China/developing-country market. Actually it's not, at least from what has been disclosed.
As pointed in "priced too high", 5c is quite expensive indeed. The price is higher than Iphone5 if you check on China retailer webpage and is just 100$ less than 5s. And talking about contract, why don't people buy 5s? I don't think it's the "game changer" for Apple. As stated , it's designed for those who want some different/better Iphone5 with new colors, for young people.
Apple will try to get China market though, considering the size. The truth is, in China, people buy Iphone not because it's cheap. They buy it because it's really good and cool enough. People will save 1-2 months salary, for an Iphone. And Samsung successfully built up this high quality image too. That's why Samsung is the biggest competitor to Apple, while all others are not.
Unless they cut 5c price by half, Apple is still Apple. They are not going/able to compete with local vendors.
Apple is forgetting their roots. Apple making a plastic 5C is like Mercedes Benz making a Tata Nano.
Apple's 5C strategy, if at all, should have been like the Mercedes-Benz C Class strategy. Drop some of the power/performance and size, but kept the user interface the same high quality.
Apple needs new innovative products--not chasing the price curve down. Their products need to be seen as a purchase goal for someone buying a cheap phone. Not everyone can afford an Apple. Even in China, the populace wants to "keep up with the Jones".
As we unveil EE Times’ 2015 Silicon 60 list, journalist & Silicon 60 researcher Peter Clarke hosts a conversation on startups in the electronics industry. Panelists Dan Armbrust (investment firm Silicon Catalyst), Andrew Kau (venture capital firm Walden International), and Stan Boland (successful serial entrepreneur, former CEO of Neul, Icera) join in the live debate.