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Re: Add more information
junko.yoshida   9/13/2013 9:49:07 AM
Thanks, Miya, for additional info.

Can you elaborate, or explain what "the very attractive subsidy policy for iPhone 5c" announced in China looks like? 

Presumably this policy for now applies to China Telecom and China Unicom for now, but you are saying that China Mobile will join the program soon?

Caleb Kraft
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wait and see
Caleb Kraft   9/13/2013 9:16:14 AM
I think we'll really need to wait and see how this turns out. The folks at apple aren't idiots. The know their phone isn't necessarily competitively priced with others in that market.


However, we've seen time and time again that when they announce a new product it is ridiculed and claimed to be overpriced. Maybe they'll sell well, who knows.

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eewiz   9/13/2013 6:00:03 AM
IMO Apple is just testing the waters about its brand leverage. If they find less people buying the 5c, they will probably drop the price. Atleast they have done it when the original iPhone was released . First at 599, then to 399 and later to 199.

Another assumption that everyone is making here is that the subsdized price of iPhone 5C in the west will remain same as in China and other markets.  People in Asia dont want some cheap products. They want the same high quality products the west use, but at a cheaper price. My hunch is that Apple priced the 5C much higher , that when given a huge subsidy via the carriers, people will find it more attractive to pick one up compared to other products. Ofcourse we need to wait for subsidized pricing of china mobile to verify this hypothesis. 





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Too high...
Charles.Desassure   9/13/2013 3:20:05 AM
I agree, this phone price is too high.  I expect for the price to drop within the next few months after slow sales. 

Miya Kong
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Re: Add more information
Miya Kong   9/12/2013 10:30:11 PM

Add more information:

Today, China operators announced very attractive subsidy policy for iPhone 5c, especially China Mobile will join in soon for the first time, whom has the biggest customers base. So, it's hard to say whether the market of 5c in China will be good or bad.

By the way, Chinese people can buy cheaper iPhone from HK, it happens often, but the volume wasn't calculated into apple's harvest in China market. And, don't underestimate this part.

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Re: Apple's time in China is counting down
_hm   9/12/2013 8:16:12 PM
@Roswell: Yes, I agree with you. iPhone 5C needs to be lower in cost for mass Chinese market. May be Apple will offer special sale offer time to time and attract more customers.

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Apple's time in China is counting down
Roswell   9/12/2013 6:59:41 PM
"High-end customers don't care about price. They care about brand." Besides, "Apple's software platform and quality deserves the price," she added. 

If this statement is true, Apple's iPhone5c stratgy is more confusing, because People in China will definitely go for iPhone5s instead of iPhone5c. Personally I think Apple's time in China is gone due to no innovation in recent products. Let's look at some numbers. Apple has 9% share in Chinese smartphone market in 2012, but this number dropped to 5% in 2013. In the meanwhile Samsung has 17.6% and Lenovo has 12.3%. Even a startup company Xiaomi (Hugo Barra joined recently) has already took 5% of the market this year. There's nothing wrong with "High-end customers" strategy, but Apple does need some change/innovations.




User Rank
It's the plastic!
junko.yoshida   9/12/2013 5:52:05 PM
Yes, we've all heard that Chinese consumers are not happy about Apple's pricing of iPhone 5c. But it's not for the reasons we thought it was. 

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