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tektonikshift
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Re: The "C" in 5C does not stand for China
tektonikshift   9/19/2013 7:26:51 PM
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Hi Junko, 

These contract guarantees are de rigueur for Apple. Apple demands the carrier commit a substantial portion of their sales to iPhones, 40% in the case of Docomo.  

Based on this contract, Apple can commit to long lead time supply line (specialized manufacturing equipment needed for iPhones and sourcing of key or custom components).

The large size of these commitments is why Verizon was late to sign on and why Docomo singed up recently.  

China Mobile has been holding back.  The size of the financial commitment is staggering in China Mobile's case.

Yes, there will be some 'quota' for China Mobile.  The size and terms ....I bet they are both getting creative about working something out.

The question to ask – how motivated is China Mobile to sign up millions of TD LTE subscribers?  If very motivated, then China Mobile needs the new iPhone.

-Tek

junko.yoshida
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Re: The "C" in 5C does not stand for China
junko.yoshida   9/19/2013 7:01:13 PM
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@tektoniskshift, thanks for your response. 

How Lenovo will be positioned against Apple in China Mobile would be an interesting question to ask. In fact, what I am hearing from Japan is the following. Now that NTT Docomo supports iPhone, Apple is asking NTT Docomo to ensure that iPhones "make up roughly 40% of NTT Docomo's all new contracts. This figure is seen as the quota that Apple and DoCoMo agreed on."

This is according was reported by Nikkei report. http://e.nikkei.com/e/ac/20130916/TNW/Nni20130916BB0DOCO0.htm?NS-query=NTT%20Docomo%2C%20Apple

I wonder if such a hardware "quota" deal is in the making between China Mobile and Apple.

tektonikshift
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Re: The "C" in 5C does not stand for China
tektonikshift   9/19/2013 12:58:05 PM
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Hi Junko, 

China Mobile is expected to officially launch (support) the iPhone later this year. This will spike iPhone sales.

Lenovo is the largest supplier to China Mobile. I wonder what Lenovo think about the impending launch of iPhone?  In your position, maybe you can ask them ;-)

 

 

You are right, China iPhone sales are NOT surging as in the past.  However, with little direct promotion, and little to no 3G coverage, China coounts  ~ 50 million iPhone subscribers.  Outstanding result for any handset maker. 

In perspective, of the ccompanines driving internet mobile (Google, Amazon, Facebook and Apple), only Apple has meaningful revenues from China market. (again, with little formal promotion and no support from China Mobile)

Microsoft enjoys rich marketshare in China, but little revenues due to rampant bootleg software. 

I expect Apple will complement China Mobile's launch with relavent iTunes/App store support. And don't be surprised if China Mobile offers progressive 'financiing' programs, thereby making the iPhone much easier to acquire. 

Anyway, more to come in a few months. 

-Tek

junko.yoshida
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Re: The "C" in 5C does not stand for China
junko.yoshida   9/19/2013 7:06:47 AM
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@tektonikshift, there is certain truth and wisdom in what you are saying here. 

However, for Apple to get over the hump with the company's currently stagnant smarketpone market share in China, Apple needs to turn iPhone 5C into a different kind of "hit" product with the Chinese audience.

tektonikshift
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The "C" in 5C does not stand for China
tektonikshift   9/17/2013 7:26:56 PM
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The iPhone 5C is not a cheap iPhone, and its irrelavent what "China" thinks about it. 

To date, there plus 40 million iPhones on China Mobile's network. These are the same "expensive" iPhones we buy in the west.  More shocking .... they access China Mobile via 2G radio access!  

People don't buy iPhones because of the specs -- Samsung wins that game. People in the west (Us) and the east (Chinese) buy iPhones for more other reasons. Some tangible, some not tangible reaons. 

Q. What is the purpose of the iPhone 5C?  

A. Make the 1 year old iPhone 5 cool .... add colors and drop $100. 

Brilliant marketing once again from Apple. 

gdharmraj
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Re: No exception to the "fickle" consumer
gdharmraj   9/15/2013 5:58:26 AM
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That mean iPhone C is flop in China market, Then same things may be true for other asia contries, 

xingfenzhen
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Re: No exception to the "fickle" consumer
xingfenzhen   9/14/2013 12:48:28 AM
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that's neither a UI or iphone5c. It's a advertizing for a dream explantion app on what appears to be iphone 4s

xingfenzhen
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Rookie
4488 for iphone
xingfenzhen   9/14/2013 12:25:37 AM
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I just can't believe Apple can sell iphone 5c for 4,488RMB with a straight face, if you read Chinese blogs they all think it's kinda stupid. Price wise, there is really no difference between iphone 5c and 5s. It's like LV all of a sudden made a "value oriented" handdbag that used inferior materials but it's still more expensive than every other handbags you see in the shop. If Apple is serious about Chinese market, they should price something at 2500RMB with no contract, that's is the sweet spot for high end smart phones in China right now. (1 - 2 month salary) And guess what, that's how much Xiaomi Mi3 cost. (Real Values phone in China cost only ~700RMB with no subsidy such as Xiaomi's Red Rice) 

In the longterm, having only 5% market share can really hurt apple, the Chinese app eco-system is fairly isolated with it's own social net app, games, camera, music apps etc. If market share remain this low, it's may not make sense for popular apps to keep updating their iOS version, and instead it will get lower performance ported versions or even no more update.. As Chinese app eco-system is isolated, the appstore can benifit from the large number of English language apps, and it will fall behind. This will make iOS a burden rather than an advange, thus goes any premium Apple is able to charge. In the end, only rich folk who don't really use technology but need a status symbol will buy iphones. I bet Apple don't want to end up like that.

 

rick merritt
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Author
Re: assumption
rick merritt   9/13/2013 8:04:39 PM
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Maybe it will take Apple until a 6d or 7e to get the ROW market right. By that time Microkia might be a force there

Roswell
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Re: Add more information
Roswell   9/13/2013 8:00:59 PM
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Please check the spec comparison between iPhone5c and iPhone5s.

http://reviews.cnet.com/8301-6452_7-57602215/iphone-5s-vs-iphone-5c-vs-iphone-5-specs-compared/

2LED, A7 64bit processor, and 1080p front facing these features cost Chinese only extra $10/month for iPhone5s instead of iPhone5c. If I were them, I would definitely go for iPhone5s. Do you think that people who can afford a high-end phone really cares about this $10? There's no doubt in my mind that some people will go for iPhone5c because of color, but I don't see that how they can help on increasing Apple's current market share in China, which is only 5% now.

 

My concluson: Apple's current strategy of iPhone5c in China is becoming failure...

 

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