@Junko: @DMcCunney, this is a fantastic list. We could certainly use this stuff for headlines and names for blogs/columns!
My rates are reasonable... :-)
Credit a few decades of learning to read between the lines on industry pronouncements. Too many are of the "And if you believe that, we have a bridge connecting Manhattan and Brooklyn you might be interested in..." variety,
A lot reduces to the old joke:
Q: What's the difference between the computer salesman and the used car salesman?