Interesting that the target application is "brand protection." Seems like a a 4bit mixed analog/digital signature wouldn't be that hard to copy... And would this be used by the "copyright police" as they are scanning incoming products?
It's great to finally see a use for this technology. But is it the disruptive application that organic electronics has been desparately seeking for the last decade? I am not sure about that.
I am also curious about the day to day usability of this approach. From the looks of it, the label has to be contacted with some kind of springy probe. This may prevent use on non-rigid packages and could lead to damage to the product or the label itself. I also image a non-contact approach, such as RFID or a microgravure hologram may be more convenient, but maybe the price point is a differentiating factor here.
As we unveil EE Times’ 2015 Silicon 60 list, journalist & Silicon 60 researcher Peter Clarke hosts a conversation on startups in the electronics industry. Panelists Dan Armbrust (investment firm Silicon Catalyst), Andrew Kau (venture capital firm Walden International), and Stan Boland (successful serial entrepreneur, former CEO of Neul, Icera) join in the live debate.