Those who are waiting in line to get their hand on the latest Apple iphone donot care much for 100 dollars or so. The 5C is suppose to cater the less affluent section and latest and new iPhone might be last thing on their mind. But i think 5C will start outselling 5S in coming days or months.
I find it interesting how the whole world has an opinion about how Apple should run its business. It is the same thing as discussing which soccer players should start in the next game of Barcelona. Everybody has an opinion, bachelors' wives and maidens' children are well taught. But I understand EE Times: the whole scheme is to generate more page views, and pointless discussions by uninvolved clueless people about Apple generate a lot of those. Well done!
It seems to me that in a market where the price of either iPhone is very, very high relative to what most people can afford, initially at least, the expensive one can outsell the cheaper one. Not because everyone in China is buying one, but rather the opposite. Very few people can afford any of them at all. Those few who can will want "the best."
In markets where most people can afford either one, the cheaper one wouldn't be perceived as "you haven't quite made it yet."
Seems to me that the c model isn't nearly cheap enough to make a big dent in the Chinese market, however. So the truth seems to be, in a market like the Chinese one, the tactic doesn't work at all. (I kind of like that gold color of the s too!)
It is only the press that decided Apple was going to release a cheaper phone, and that it was targeted at China.
Looking at the lineup now, it seems reasonable that the 'C' didn't stand for "cheap" or "China", but perhaps for "colorful"...
This is no different than how they continued selling the 4S after the 5 came out, except they change the case. Perhaps product differentiation, so people getting last year's phone at a discount don't have something that looks exactly like the current top of the line. Maybe next year they come out with the 6, and keep the 5S as is and 5C as is, and if they do a 6S two years from now that looks too similar, they'll drop the 6 for a 6C or something?
Originally, rumor said iPhone 5c is targetting the non-subsidsized market like Europe and most Asian countries. I thought there will be a bigger price difference, $150+, between iPhone 5s and iPhone 5c. With $100 difference, iPhone 5c seems to be more attractive in subsidized market. A $99 iPhone for a year or 2 is no doubt a big attraction to a lot of parents who have their kids demanding an iPhone.
As of iPhone 5s goes, gold version will undoubtly be the most popular iPhone in the coming couple months simply because it is unique in iPhone 5s. In a long run, I can see the gold version will outsell any other color in China and Indian. High demand of "Gold". ;)