Design Con 2015
Breaking News
Comments
Newest First | Oldest First | Threaded View
barunkd
User Rank
Rookie
Finding Beta Customer is Key to Success in Technology Product
barunkd   5/26/2014 9:03:02 AM
NO RATINGS
Dear Michel,

In my opinion technology product has two phases of launch. First a start-up develops a PoC which shows the concept, elaborates how the product can solve a problem and how it is different from existing products. Then the company needs to talk in its private network to get a beta customer who is ready to work with the start-up. This is very important for technology product. A technology product is very rarely successful unless it is developed with its customers.

Once the product is developed then public launch can be done. I think writing in journals/ blog site (like EETimes, SemiWiki etc) and presenting papers on technical conferences are most effective tool for product promotion. And the article and/ or the speech should have deep technical discussion on the problem and how the problem can be solved. It should not be a just product features description. I will recommend participation in exhibition only if there is a demo which can be shown to the interested customers. Otherwise just having few posters and brochures does not yield any big benefit.

Also I think for product in semiconductor industry (be it EDA tool, design IP or SoC) product marketing and/ or sales manager should have strong technical understanding of the domain. He should be able to engage in technical discussion with his potential customers. MBA is good to have, but MBA without technical understanding is of very little use.  

Regards,

Barun

 

 

_hm
User Rank
CEO
Tune to market requirements
_hm   9/28/2013 9:11:02 AM
NO RATINGS
There is no one prudent approach for all product launch. It very much also depends on type of market and support from customers. In consumer or high quantity industrial market, perfect launch is required. However, in low volume market, customer is hurry and ready to take risk for eventual tune at the end. Each product launch is to evaluated for market it serves.

 

wilber_xbox
User Rank
Manager
perfect product launch
wilber_xbox   9/27/2013 1:19:36 PM
NO RATINGS
everyone wish for a perfect product launch, at right time and place. But its hard to judge and especially difficult for small startup companies with limited resources. Most of the time there is too much pressure from investors to bring product to the market and make a fortune.

Caleb Kraft
User Rank
Blogger
pivot!
Caleb Kraft   9/27/2013 11:48:17 AM
NO RATINGS
Hey, We can all agree that your first impression is extremely important. However, lets not forget about the importance of pivoting to better meet what your audience needs. If your product isn't working out, FIX IT or CHANGE. The important part is that you do it quickly and do it well.



Top Comments of the Week
Flash Poll
Like Us on Facebook

Datasheets.com Parts Search

185 million searchable parts
(please enter a part number or hit search to begin)
EE Life
Frankenstein's Fix, Teardowns, Sideshows, Design Contests, Reader Content & More
<b><a href=Betajet">

The Circle – The Future's Imperfect in the Present Tense
Betajet
Post a comment
The Circle, a satirical, dystopian novel published in 2013 by San Francisco-based writer Dave Eggers, is about a large, very powerful technology company that combines aspects of Google, ...

Max Maxfield

Recommended Reads From the Engineer's Bookshelf
Max Maxfield
2 comments
I'm not sure if I read more than most folks or not, but I do I know that I spend quite a lot of time reading. I hate to be idle, so I always have a book or two somewhere about my person -- ...

Martin Rowe

No 2014 Punkin Chunkin, What Will You Do?
Martin Rowe
2 comments
American Thanksgiving is next week, and while some people watch (American) football all day, the real competition on TV has become Punkin Chunkin. But there will be no Punkin Chunkin on TV ...

Rich Quinnell

Making the Grade in Industrial Design
Rich Quinnell
15 comments
As every developer knows, there are the paper specifications for a product design, and then there are the real requirements. The paper specs are dry, bland, and rigidly numeric, making ...

Special Video Section
The LT8640 is a 42V, 5A synchronous step-down regulator ...
The LTC2000 high-speed DAC has low noise and excellent ...
How do you protect the load and ensure output continues to ...
General-purpose DACs have applications in instrumentation, ...
Linear Technology demonstrates its latest measurement ...
10:29
Demos from Maxim Integrated at Electronica 2014 show ...
Bosch CEO Stefan Finkbeiner shows off latest combo and ...
STMicroelectronics demoed this simple gesture control ...
Keysight shows you what signals lurk in real-time at 510MHz ...
TE Connectivity's clear-plastic, full-size model car shows ...
Why culture makes Linear Tech a winner.
Recently formed Architects of Modern Power consortium ...
Specially modified Corvette C7 Stingray responds to ex Indy ...
Avago’s ACPL-K30T is the first solid-state driver qualified ...
NXP launches its line of multi-gate, multifunction, ...
Doug Bailey, VP of marketing at Power Integrations, gives a ...
See how to ease software bring-up with DesignWare IP ...
DesignWare IP Prototyping Kits enable fast software ...
This video explores the LT3086, a new member of our LDO+ ...
In today’s modern electronic systems, the need for power ...