Design Con 2015
Breaking News
Comments
Newest First | Oldest First | Threaded View
Page 1 / 3   >   >>
jackOfManyTrades
User Rank
Manager
Re: Apple, Jobs and Woz
jackOfManyTrades   10/2/2013 3:06:32 AM
NO RATINGS
'When I first got my hands on an IBM PC, just on a whim, I typed "basic" at the c:\ prompt.'

I've got an issue with my Mac at the moment. It keeps thinking the backups (on a remote drive) are corrupted and wants to restart them from scratch. I am trying to fix this. This has involved me typing things like:

sudo su -

ls -l /Volumes

etc etc

(The Mac OS seems to be a flavour of Unix)

Frank Eory
User Rank
CEO
Re: Apple, Jobs and Woz
Frank Eory   10/1/2013 6:48:11 PM
NO RATINGS
I love this quote Attoman! "Jobs undeerstood that he and Woz were building computers for non-engineers and this is what distinguished Apple for me and still does."

To that I would also add Steve's belief that his company's products shouldn't have much of a learning curve, to the point where no user manual should be needed. Just start playing with it and you will figure it out.

Since non-engineers are the vast majority of the mass-market of consumers, this is in my opinion exactly how it should be.

Steve not only understood Clarke's third law -- "Any sufficiently advanced technology is indistinguishable from magic" -- but also it's corollary that any sufficiently advanced technology should be fundamentally simple to use.

Bert22306
User Rank
CEO
Re: Apple, Jobs and Woz
Bert22306   10/1/2013 4:22:09 PM
NO RATINGS
"Jobs undeerstood that he and Woz were building computers for non-engineers and this is what distinguished Apple for me and still does."



Yes, that rings true. And it may also explain why I've never warmed to them.

When I first got my hands on an IBM PC, just on a whim, I typed "basic" at the c:\ prompt. Up popped the original Basic editor. Wow. That's the kind of thing that impresses me. This was a computer, not just a glorified word processor.

Victor.Shadan
User Rank
Rookie
I could have been one of them.
Victor.Shadan   10/1/2013 4:16:47 PM
NO RATINGS
In 1972, I came up with a Univ. class project, "Play Tic Tac Tow" against a unit, size of cigarette box. My prof. Dr Joe Armstrong flew with Bushnell in Korean war and they knew each other. So Dr Armstrong got Mr. Bushnell to look at my project and I was given a job and a desk in a house on North Mathilda with 2 more engineers. Backyard and garage was production and living room was lobby and our desks. One of the small bed rooms was Mr. Bushnell's office. I had interviews at Fairchild, HP etc. Fancy places. So thats the way it went. luxury took over. 

rick merritt
User Rank
Author
Re: Apple, Jobs and Woz
rick merritt   10/1/2013 3:46:51 PM
NO RATINGS
@Attoman: Great perspective and interesting that Jobs' lesson about the personal computer transferred so much to the smartphone

ANON1255185289979
User Rank
Rookie
Apple, Jobs and Woz
ANON1255185289979   10/1/2013 3:35:45 PM
NO RATINGS
Apple won the first PC round in the late 70's early 80's  because Visicalc choose the Apple platform.

No design of Woz (a great guy who should be honored for his role in education) had any key role in Apple's success over other local PC makers in the early days.  

Indeed the best PC of 1975 (before Apple incorporated) was the Tektronix GRAPHICS computer the 4051 with integrated megapoint display, built in computer grade tape drive storage and expandible ROM pack (in which we posted full conics generator).

When I took our touch pad down to Jobs storefront operation what I was most impressed by was not the Apple II it was the user friendly literature.

Jobs undeerstood that he and Woz were building computers for non-engineers and this is what distinguished Apple for me and still does.

It's a lesson Tektronix, IBM and many other former PC manufacturers have failed to learn.

goafrit
User Rank
Manager
Re: Steve Jobs Remembered by Woz, Bushnell
goafrit   9/30/2013 9:00:57 PM
NO RATINGS
>> Sorry, not much on that. Bushnell was selling nhis new book on cultivate Jobs-like employees though.

Jobs was a great leader in his unique way. Yet, I am not sure he was a classical business leader, so studying him could be challenging. He did opposite of all the things business school will tell not to do. He has one P/L, B/S etc in Apple making the thesis that units must be run as profit centers useless. He was autocratic and secretive and was never a team person as Apple was known to be the best teamed-enclave. But he has result and that is the most important that in business.

goafrit
User Rank
Manager
Re: Passion
goafrit   9/30/2013 8:57:26 PM
NO RATINGS
With Apple being the most beloved brand in the world, I think it is safe that he is remebered daily across the world, not just by some few people

rick merritt
User Rank
Author
Re: Steve Jobs Remembered by Woz, Bushnell
rick merritt   9/30/2013 8:12:27 PM
NO RATINGS
@Doc D: Sorry, not much on that. Bushnell was selling nhis new book on cultivate Jobs-like employees though.

Caleb Kraft
User Rank
Blogger
Re: respect
Caleb Kraft   9/30/2013 4:31:15 PM
NO RATINGS
I was referring to his employees. There's no denying that the engineers and designers working at apple are quite intelligent. 

Page 1 / 3   >   >>


Top Comments of the Week
Flash Poll
Like Us on Facebook

Datasheets.com Parts Search

185 million searchable parts
(please enter a part number or hit search to begin)
EE Life
Frankenstein's Fix, Teardowns, Sideshows, Design Contests, Reader Content & More
Max Maxfield

Want a Voltera Desktop PCB Printer?
Max Maxfield
9 comments
I just received an email from my chum Javi in Spain. "Have you heard about Voltera (VolteraInc.com)? It's a Canadian company that is going to offer desktop-size PCB printers for fast ...

Aubrey Kagan

Have You Ever Been Blindsided by Your Own Design?
Aubrey Kagan
37 comments
I recently read GCHQ: The uncensored story of Britain's most sensitive intelligence agency by Richard J. Aldrich. The Government Communication Headquarters (GCHQ), Britain's equivalent of ...

Martin Rowe

No 2014 Punkin Chunkin, What Will You Do?
Martin Rowe
2 comments
American Thanksgiving is next week, and while some people watch (American) football all day, the real competition on TV has become Punkin Chunkin. But there will be no Punkin Chunkin on TV ...

Rich Quinnell

Making the Grade in Industrial Design
Rich Quinnell
15 comments
As every developer knows, there are the paper specifications for a product design, and then there are the real requirements. The paper specs are dry, bland, and rigidly numeric, making ...

Special Video Section
The LT8640 is a 42V, 5A synchronous step-down regulator ...
The LTC2000 high-speed DAC has low noise and excellent ...
How do you protect the load and ensure output continues to ...
General-purpose DACs have applications in instrumentation, ...
Linear Technology demonstrates its latest measurement ...
10:29
Demos from Maxim Integrated at Electronica 2014 show ...
Bosch CEO Stefan Finkbeiner shows off latest combo and ...
STMicroelectronics demoed this simple gesture control ...
Keysight shows you what signals lurk in real-time at 510MHz ...
TE Connectivity's clear-plastic, full-size model car shows ...
Why culture makes Linear Tech a winner.
Recently formed Architects of Modern Power consortium ...
Specially modified Corvette C7 Stingray responds to ex Indy ...
Avago’s ACPL-K30T is the first solid-state driver qualified ...
NXP launches its line of multi-gate, multifunction, ...
Doug Bailey, VP of marketing at Power Integrations, gives a ...
See how to ease software bring-up with DesignWare IP ...
DesignWare IP Prototyping Kits enable fast software ...
This video explores the LT3086, a new member of our LDO+ ...
In today’s modern electronic systems, the need for power ...