@Max - I did see a documentary about Steve Jobs on TV recently - I missed the first few minutes so not sure if it is the one you mention. It was fascinating - the impression I got was that Steve was not so much an electronics whiz or a marketing guru but rather had a passionate vision of how things should work and got other people who were those things to help bring his ideas to fulfilment. Which makes me wonder if Apple can retain its position now he is gone - it certainly went off the rails a bit when he was forced out for a time.
Intensity and passion -- essential qualities for any entrepreneur or inventor. Steve's attention to quality was also apparent even in those Atari days. I've never before heard the story about his concerns about soldering quality.
In 1972, I came up with a Univ. class project, "Play Tic Tac Tow" against a unit, size of cigarette box. My prof. Dr Joe Armstrong flew with Bushnell in Korean war and they knew each other. So Dr Armstrong got Mr. Bushnell to look at my project and I was given a job and a desk in a house on North Mathilda with 2 more engineers. Backyard and garage was production and living room was lobby and our desks. One of the small bed rooms was Mr. Bushnell's office. I had interviews at Fairchild, HP etc. Fancy places. So thats the way it went. luxury took over.
It is always nice to have inspirational talks from successful people, really this talk recreated the history of the development of computers and games, it would have been great to listen to the other Steve but unfortunately we can only remember him.
Hey EE Times, this idea of learning more effciently by using gaming techniques sounds like a winner. I'd love to hear more about it.
When I was still in high school, I was fortunate enough to be in several classes where we were guinea pigs. For math as well as English, we used what amounted to manuscripts as our main text books. Programmed learning. It was great, effective, even fun. So I'm a firm believer in experimenting with better teaching techniques.
The better computer games are all about learning, where the player has to hone his skills to improve his score and get to the next level. Seems to me that those techniques can be applied to something very useful.
Very intersting blog!! I didn't know that the Woz left the Uni behind for a years, what can be added to Jobs leaving it after a course too.
These are not the only examples of minds moving faster than the education the System is offering them -- another big one is Ed Fredkin.
Einstein stated that "It is the supreme art of the teacher to awaken joy in creative expression and knowledge."
Maybe private initiatives such as the one Bushnell is empowering are nowadays the only viable way to motivate a new generation of scientist and engineers before they got spitten out by the conservative educative system
I was never a huge fan, but you just have to respect the stuff the guy was able to pull off. Not necessarily the devices themselves, which he did have a hand in, but the ability to get masses of intelligent people to put up with him and follow his vision.
"I always tried to hire for passion,... if you have happy people working for you that are intense, you can accomplish anything".
How do you look for passion in someone eyes through a short interview? Sometimes, there are people who are good and who have passion elsewhere. Should they be hired? On the other hands, I love the happy people leads to accomplishment. It becomes a responsible of the leader and the team to make people around you happy. It's an art that leads to technological success, as a result, a business success. Where can I find the whole conversation?
>> Sorry, not much on that. Bushnell was selling nhis new book on cultivate Jobs-like employees though.
Jobs was a great leader in his unique way. Yet, I am not sure he was a classical business leader, so studying him could be challenging. He did opposite of all the things business school will tell not to do. He has one P/L, B/S etc in Apple making the thesis that units must be run as profit centers useless. He was autocratic and secretive and was never a team person as Apple was known to be the best teamed-enclave. But he has result and that is the most important that in business.
Apple won the first PC round in the late 70's early 80's because Visicalc choose the Apple platform.
No design of Woz (a great guy who should be honored for his role in education) had any key role in Apple's success over other local PC makers in the early days.
Indeed the best PC of 1975 (before Apple incorporated) was the Tektronix GRAPHICS computer the 4051 with integrated megapoint display, built in computer grade tape drive storage and expandible ROM pack (in which we posted full conics generator).
When I took our touch pad down to Jobs storefront operation what I was most impressed by was not the Apple II it was the user friendly literature.
Jobs undeerstood that he and Woz were building computers for non-engineers and this is what distinguished Apple for me and still does.
It's a lesson Tektronix, IBM and many other former PC manufacturers have failed to learn.
"Jobs undeerstood that he and Woz were building computers for non-engineers and this is what distinguished Apple for me and still does."
Yes, that rings true. And it may also explain why I've never warmed to them.
When I first got my hands on an IBM PC, just on a whim, I typed "basic" at the c:\ prompt. Up popped the original Basic editor. Wow. That's the kind of thing that impresses me. This was a computer, not just a glorified word processor.
'When I first got my hands on an IBM PC, just on a whim, I typed "basic" at the c:\ prompt.'
I've got an issue with my Mac at the moment. It keeps thinking the backups (on a remote drive) are corrupted and wants to restart them from scratch. I am trying to fix this. This has involved me typing things like:
I love this quote Attoman! "Jobs undeerstood that he and Woz were building computers for non-engineers and this is what distinguished Apple for me and still does."
To that I would also add Steve's belief that his company's products shouldn't have much of a learning curve, to the point where no user manual should be needed. Just start playing with it and you will figure it out.
Since non-engineers are the vast majority of the mass-market of consumers, this is in my opinion exactly how it should be.
Steve not only understood Clarke's third law -- "Any sufficiently advanced technology is indistinguishable from magic" -- but also it's corollary that any sufficiently advanced technology should be fundamentally simple to use.
A Book For All Reasons Bernard Cole1 Comment Robert Oshana's recent book "Software Engineering for Embedded Systems (Newnes/Elsevier)," written and edited with Mark Kraeling, is a 'book for all reasons.' At almost 1,200 pages, it ...