Yes indeed. I imagine NVIDIA and other chip companies are hot to get into the lucrative automotive space, and ARM is giving the the foot-in-the-door they need. The competition should bring many benefits to the consumer--new features, capabilities and options.
Although ARM's announcement today came with no names for potential licensees for the new v8-R architecture, Nvidia's comments in the story make it clear that the hardware-supported virtualization feature, enabled in the new architecture, is something very much in demand by chip companies hot to trot for developing automotive platform.
The new ARMv8-R virtualization with its "bare-metal" hypervisor mode should prove to be really popular among software developers wanting to add-on functionality while maintianing all the safety that automotive demands.