Embedded Systems Conference
Breaking News
Comments
Newest First | Oldest First | Threaded View
<<   <   Page 3 / 3
chanj0
User Rank
Author
Challenges of HUD
chanj0   11/9/2013 7:28:53 PM
NO RATINGS
Leaving distraction to driver aside, there are still tremedous challenges to projecting information on the windshield. The most obvious one will be how the information on the windshield being shown under bright sunlight. To overpower the brightness from the Sun is definitely not easy.

3DHUD
User Rank
Author
A/R HUD Design Challenges and Leadership
3DHUD   11/9/2013 6:27:28 PM
NO RATINGS
We're glad to see EE Times delving into the future of augmeted reality HUD, especially from a processing perspective, which is where it appears the sources for this article are based.  

I want to respectfully suggest that not all solutions leading to a very wide FOV and appealing HUD lie with the chipmakers, however, although they play a central role in smoothing quickly rendered display of imagery used for navigation and ADAS HMI.

The company leading small form factor A/R HUD is MVS-California, in San Jose, California.  Customers using that 3D, volumetric A/R HUD are beginning to expose their super wide FOV HMI plans to the world, through conferences and technical meetups. I notice none of those sources was quoted here, unfortunately, which is a shame because some of them are happy to let their researchers speak to the press.

Please go back to Strategy Analytics for additional information. They have recently updated a study on automotive display in which the state of augmented reality HUD is pretty thoroughly analyzed and its leaders identified.  

It simply isn't possible to build a small in-dash A/R HUD by focusing exclusively, or even primarily, on better chips or SOCs, although those play a signficant supporting role. The optomechanic design leads, first and foremost.  Projection and optomechanics are exquisitely archane fields in which chipmakers do not specialize.  

NVIDIA and TI have every reason to be bullish on the future of large-scale, crisply defined Head Up Display.  But the designs that will actually fit into a car, and those whose components will make such a design feasible, and affordable for average drivers, will come from specialist HUD design teams, not from chip makers whose business is spread across many competing display types. These entities have to work together, with chip makers following the lead of the HUD design teams.  

 

<<   <   Page 3 / 3


Radio
LATEST ARCHIVED BROADCAST
Overview: Battle-hardened veterans of the electronics industry have heard of the “connected car” so often that they assume it’s a done deal. But do we really know what it takes to get a car connected and what its future entails? Join EE Times editor Junko Yoshida as she moderates a panel of movers and shakers in the connected car business. Executives from Cisco, Siemens and NXP will share ideas, plans and hopes for connected cars and their future. After the first 30 minutes of the radio show, our listeners will have the opportunity to ask questions via live online chat.
Flash Poll
Like Us on Facebook

Datasheets.com Parts Search

185 million searchable parts
(please enter a part number or hit search to begin)
Special Video Section
LED lighting is an important feature in today’s and future ...
Active balancing of series connected battery stacks exists ...
After a four-year absence, Infineon returns to Mobile World ...
A laptop’s 65-watt adapter can be made 6 times smaller and ...
An industry network should have device and data security at ...
The LTC2975 is a four-channel PMBus Power System Manager ...
In this video, a new high speed CMOS output comparator ...
The LT8640 is a 42V, 5A synchronous step-down regulator ...
The LTC2000 high-speed DAC has low noise and excellent ...
How do you protect the load and ensure output continues to ...
General-purpose DACs have applications in instrumentation, ...
Linear Technology demonstrates its latest measurement ...
10:29
Demos from Maxim Integrated at Electronica 2014 show ...
Bosch CEO Stefan Finkbeiner shows off latest combo and ...
STMicroelectronics demoed this simple gesture control ...
Keysight shows you what signals lurk in real-time at 510MHz ...
TE Connectivity's clear-plastic, full-size model car shows ...
Why culture makes Linear Tech a winner.
Recently formed Architects of Modern Power consortium ...
Specially modified Corvette C7 Stingray responds to ex Indy ...