Embedded Systems Conference
Breaking News
Comments
Newest First | Oldest First | Threaded View
<<   <   Page 3 / 3
chanj0
User Rank
Author
Challenges of HUD
chanj0   11/9/2013 7:28:53 PM
NO RATINGS
Leaving distraction to driver aside, there are still tremedous challenges to projecting information on the windshield. The most obvious one will be how the information on the windshield being shown under bright sunlight. To overpower the brightness from the Sun is definitely not easy.

3DHUD
User Rank
Author
A/R HUD Design Challenges and Leadership
3DHUD   11/9/2013 6:27:28 PM
NO RATINGS
We're glad to see EE Times delving into the future of augmeted reality HUD, especially from a processing perspective, which is where it appears the sources for this article are based.  

I want to respectfully suggest that not all solutions leading to a very wide FOV and appealing HUD lie with the chipmakers, however, although they play a central role in smoothing quickly rendered display of imagery used for navigation and ADAS HMI.

The company leading small form factor A/R HUD is MVS-California, in San Jose, California.  Customers using that 3D, volumetric A/R HUD are beginning to expose their super wide FOV HMI plans to the world, through conferences and technical meetups. I notice none of those sources was quoted here, unfortunately, which is a shame because some of them are happy to let their researchers speak to the press.

Please go back to Strategy Analytics for additional information. They have recently updated a study on automotive display in which the state of augmented reality HUD is pretty thoroughly analyzed and its leaders identified.  

It simply isn't possible to build a small in-dash A/R HUD by focusing exclusively, or even primarily, on better chips or SOCs, although those play a signficant supporting role. The optomechanic design leads, first and foremost.  Projection and optomechanics are exquisitely archane fields in which chipmakers do not specialize.  

NVIDIA and TI have every reason to be bullish on the future of large-scale, crisply defined Head Up Display.  But the designs that will actually fit into a car, and those whose components will make such a design feasible, and affordable for average drivers, will come from specialist HUD design teams, not from chip makers whose business is spread across many competing display types. These entities have to work together, with chip makers following the lead of the HUD design teams.  

 

<<   <   Page 3 / 3


Most Recent Comments
zeeglen
 
mjlinden
 
MWagner_MA
 
Denis.Giri
 
RachelElla
 
RachelElla
 
Bigmarketresearch
 
Bigmarketresearch
 
Krutsch
Top Comments of the Week
Like Us on Facebook

Datasheets.com Parts Search

185 million searchable parts
(please enter a part number or hit search to begin)
EE Life
Frankenstein's Fix, Teardowns, Sideshows, Design Contests, Reader Content & More
Max Maxfield

My Mom the Radio Star
Max Maxfield
Post a comment
I've said it before and I'll say it again -- it's a funny old world when you come to think about it. Last Friday lunchtime, for example, I received an email from Tim Levell, the editor for ...

Bernard Cole

A Book For All Reasons
Bernard Cole
3 comments
Robert Oshana's recent book "Software Engineering for Embedded Systems (Newnes/Elsevier)," written and edited with Mark Kraeling, is a 'book for all reasons.' At almost 1,200 pages, it ...

latest comment mjlinden Thanks for your input!
Martin Rowe

Leonard Nimoy, We'll Miss you
Martin Rowe
5 comments
Like many of you, I was saddened to hear the news of Leonard Nimoy's death. His Star Trek character Mr. Spock was an inspiration to many of us who entered technical fields.

Rich Quinnell

Making the Grade in Industrial Design
Rich Quinnell
16 comments
As every developer knows, there are the paper specifications for a product design, and then there are the real requirements. The paper specs are dry, bland, and rigidly numeric, making ...

Special Video Section
After a four-year absence, Infineon returns to Mobile World ...
A laptop’s 65-watt adapter can be made 6 times smaller and ...
An industry network should have device and data security at ...
The LTC2975 is a four-channel PMBus Power System Manager ...
In this video, a new high speed CMOS output comparator ...
The LT8640 is a 42V, 5A synchronous step-down regulator ...
The LTC2000 high-speed DAC has low noise and excellent ...
How do you protect the load and ensure output continues to ...
General-purpose DACs have applications in instrumentation, ...
Linear Technology demonstrates its latest measurement ...
10:29
Demos from Maxim Integrated at Electronica 2014 show ...
Bosch CEO Stefan Finkbeiner shows off latest combo and ...
STMicroelectronics demoed this simple gesture control ...
Keysight shows you what signals lurk in real-time at 510MHz ...
TE Connectivity's clear-plastic, full-size model car shows ...
Why culture makes Linear Tech a winner.
Recently formed Architects of Modern Power consortium ...
Specially modified Corvette C7 Stingray responds to ex Indy ...
Avago’s ACPL-K30T is the first solid-state driver qualified ...
NXP launches its line of multi-gate, multifunction, ...
Radio
LATEST ARCHIVED BROADCAST
EE Times Senior Technical Editor Martin Rowe will interview EMC engineer Kenneth Wyatt.
Flash Poll