@Larry: My impression is the strategies are diverse.
Facebook is fully transparent and open to work with all comers. Microsoft is somewhat open about what its doing on its own. Amazon shares a some info with EC2 end users about what sorts of servers they can buy time on, and Google just gives occational peeks into what its doing.
The datacenter guys (Facebook, Google, Microsoft, Amazon, etc.) actually seem to be cooperating in this area rather than competing. Most of the advances in datacenter design seem to be being shared relatively openly rather than being held as proprietary. In a way that makes sense, since open standards will drive down the cost for their equipment and between these few names they are becoming a significant part of the market.
What are the engineering and design challenges in creating successful IoT devices? These devices are usually small, resource-constrained electronics designed to sense, collect, send, and/or interpret data. Some of the devices need to be smart enough to act upon data in real time, 24/7. Are the design challenges the same as with embedded systems, but with a little developer- and IT-skills added in? What do engineers need to know? Rick Merritt talks with two experts about the tools and best options for designing IoT devices in 2016. Specifically the guests will discuss sensors, security, and lessons from IoT deployments.