Design Con 2015
Breaking News
Comments
Newest First | Oldest First | Threaded View
Page 1 / 2   >   >>
KenLuskin
User Rank
Rookie
Re: When is LATER....WRONG.. WHEN is NOW!
KenLuskin   11/19/2013 6:59:45 PM
NO RATINGS
The point is not developer "excitement" its developer support.

 

EVERY video game developer will be supporting the Sony and MSFT platforrms that are both powered by an AMD chip that employs HSA innovations.

 

Therefore, the crux of the article is flat out WRONG!

 

AMD and HSA are seeing HUGE success NOW, because there will be 40 million consoles sold over the next year with HSA innovations, that are being supported by the $25 billion/year video game industry.

 

http://electronicdesign.com/embedded/under-hood-playstation-4

 

>>>"Not surprisingly, the PS4 (Fig. 1) is foremost a gaming console but it is a lot like a PC (see Where Has My PC Gone? It's Gone Gaming). It is a rather compact and stylish PC that is powered by a custom SoC (system-on-chip) from AMD that supports AMD's Heterogeneous System Architecture (HSA). HSA is also supported by the new AMD Kaveri Accelerated Processing Unit (APU) designed for PCs (see Unified Heterogeneous Computing Arrives)."<<<

>>>"HSA incorporates the heterogeneous uniform memory access (hUMA) support as well as hQ (heterogeneous queueing). CPU and GPU share the same virtual memory address space courtesy of hUMA. The hQ support allows threads to initiate GPU tasks directly."<<<

>>>"As with existing and future APUs, the CPU and GPU share main memory. In this case it is GDDR5. For the standard APUs, it is DDR3 or DDR4 depending on the chip. The Kaveri is the first non-gaming version that has the HSA support that allows the CPU and GPU to share the virtual memory as well. This simplifies CPU/GPU application integration."<<<

 

_____________________________________________________________________________________________

1) In another publication EE times,  the reporter, Rick Merritt tried to suggest that HSA innovations would not be supported by "developers" for a long time.   I guess this guy missed the fact that AMD APUs are powering  the new Sony PS4 and MSFT  Xbox One

2) The $25 billion video game industry is DEVELOPING  ALL their new games  for the new Sony and  MSFT game consoles.

3) Which means that all the developers writing software for those new video games will  be optimizing them for AMDs'  APU architecture, which is employing HSA innovations.

4) Which means that ALL the new video games will run better on a KAVERI chip, that employs a similar architecture as the chips that are in the new consoles.

5) Many of the new game developers  are also using AMD's new  application programming interface (API) called Mantle, which will improve performance by approximately 20%,  when run on the Kaveri chip.

6) The  powerful Kaveri is compared to a top $300 Intel chip  paired with an $80 Nvidia discrete GPU,  and produces  frames rates that are almost twice as good, while running the game Battlefield 4.

7) The massive use of mobile devices for playing low level video games indicates that people LIKE playing video games.

8)Therefore,  if the average person needs a new PC/laptop for whatever reason,  it makes sense that they would want one that  has better graphic capabilities,  everything else being equal. 

9)  Since most  video game enthusiasts play on either a game console or a  PC,  the first Kaveri chips will be the desk top version.  But, AMD does plan on releasing a laptop  version  a few months later.

10)  AMD's Kaveri APU will probably be priced ($150 or so)  at a fraction of the cost of Intel's  top  integrated graphic processor,  the Iris Pro, which is  priced at $650. 

11) As the cloud increasingly provides computing power to consumers,  cloud providers will look to AMD to provide more chips that are GPU oriented.

Bottom line,  as  Graphics become  increasingly more important to consumers,  AMD  will  benefit.  

Caleb Kraft
User Rank
Blogger
Re: When is LATER....WRONG.. WHEN is NOW!
Caleb Kraft   11/19/2013 3:29:17 PM
NO RATINGS
it is difficult to pinpoint where the excitement is because "developer" means so many different things. Yeah, casual mobile app developers couldn't care less about the hardware because it is so diverse and rapidly changing.

RTOS developers have a slightly different view, and gaming devs have yet another. There's just so much variation out there.

KenLuskin
User Rank
Rookie
PS 4 sold 1 MILLION UNITS on the first day! HSA POWERED
KenLuskin   11/19/2013 2:19:43 PM
NO RATINGS
http://electronicdesign.com/embedded/under-hood-playstation-4

 

 

Not surprisingly, the PS4 (Fig. 1) is foremost a gaming console but it is a lot like a PC (see Where Has My PC Gone? It's Gone Gaming). It is a rather compact and stylish PC that is powered by a custom SoC (system-on-chip) from AMD that supports AMD's Heterogeneous System Architecture (HSA). HSA is also supported by the new AMD Kaveri Accelerated Processing Unit (APU) designed for PCs (see Unified Heterogeneous Computing Arrives).

HSA incorporates the heterogeneous uniform memory access (hUMA) support as well as hQ (heterogeneous queueing). CPU and GPU share the same virtual memory address space courtesy of hUMA. The hQ support allows threads to initiate GPU tasks directly.

As with existing and future APUs, the CPU and GPU share main memory. In this case it is GDDR5. For the standard APUs, it is DDR3 or DDR4 depending on the chip. The Kaveri is the first non-gaming version that has the HSA support that allows the CPU and GPU to share the virtual memory as well. This simplifies CPU/GPU application integration.

__________________________________________________________________________

To Rick Merritt,   MSFT is using a similar chip.

Does 10 million units sold over the next few months, and  40 MILLION UNITS sold over the next year, qualify to attact "developers"?

Clearly the $25 Billion/year video game industry is supporting the new consoles from Sony and MSFT.

Therefore, they will be supporting HSA innovations. 

So, the road is NOT long!

HSA is here today!

HSA will be supported by ALL the developers who create software for the massive video game industry.

 

 

 

 

 

 

Sheetal.Pandey
User Rank
Manager
Re: When is LATER....WRONG! WHEN is NOW!!!
Sheetal.Pandey   11/15/2013 1:55:07 PM
NO RATINGS
Developers are also hardware engineers wo work to make footprint smaller.

KenLuskin
User Rank
Rookie
Re: When is LATER....WRONG! WHEN is NOW!!!
KenLuskin   11/15/2013 1:10:27 AM
NO RATINGS
Rick,  When you talk about developers, you think about guys writing Apps for mobile devices... right?

 

They are writing software.

 

How about the people writing software called video games?

 

Most of the little shops writing Apps are barely surviving.

 

Now look at the  Video game software industry.....  over $25 BILLION $$ in revenues, with a number of public companies.

 

The hardware that you know about for the mainstream  video game industry is created around the products produced by AMD!

90% of the $25 Billion is from console and PC video games, only 10% comes from Angry Birds type games.

 

So, it is true that App developers may not be writing programs for the HSA innovations yet, but that is only part of a discucssion of whether  DEVELOPERS are writing prorgrams for HSA innovations.

People writing software are DEVELOPERS!

 

The Video game software community is VERY interested in AMD's products.

 

 

 

 

 

 

KenLuskin
User Rank
Rookie
Re: When is LATER....WRONG.. WHEN is NOW!
KenLuskin   11/15/2013 12:26:36 AM
NO RATINGS
The SONY PS4 has some  HSA architecture.

The SONY PS4 ALREADY has NUMEROUS DEVELOPERS writing software in the form of video games.

The SONY PS4 is forecast by SONY to SELL 5 MILLION units between TODAY andMarch 31.

 

SONY was invited to and gave a presentation at APU13,  that is WHY I know they are using some HSA innovations.

 

MSFT Xbox One has a similar chip as the PS4,  and so it makes sense that it too has some HSA architecture.

If so,  then  DOUBLE the expected HSA sales over the next few months.

 

The VIDEO GAME software industry produced over $ 25 BILLION in revenue this year.

ALMOST EVERY NEW TITLE will be written to run on the Sony PS4 or the Xbox One

 

Maybe you should INVESTIGATE some more before bragging to us about your App experince.

 

 

 

 

 

 

rick merritt
User Rank
Author
Re: When is LATER
rick merritt   11/14/2013 8:00:17 PM
NO RATINGS
I've been to a lot of dev cons and app developers like to hear about millions of devices they can target today with thier app on a new iPhone or Android phone. Not tens of thousands of notebooks and desktops they can target starting in about six months.

The app developer hears the AMD message this week and says, wake me up in 2015.

KenLuskin
User Rank
Rookie
When is NOW!
KenLuskin   11/13/2013 6:27:03 PM
>>>"So HSA promises real advantages for developers of SoCs and apps -- and for AMD if it can deliver the features in a way that leapfrogs Intel and Nvidia offerings. As with so many issues in electronics, it comes down to a question of when."<<<

 

WHEN is NOW!

Sony PS4 is being delivered on Friday!

Kaveri desktop systems  will be delivered  in a couple months.

HSA enabled chips for servers and the cloud will be delivered by mid year 2014.

 

For some reason the author is implying that nothing much is happening now..

Which is totally wrong.

 

 

 

 

 

KenLuskin
User Rank
Rookie
other companies plans
KenLuskin   11/13/2013 5:58:55 PM
NO RATINGS
>>>"During a "Founder's Panel" Tuesday, while no one except AMD committed to a ship date for HSA products (the standard is still not entirely baked), MediaTek's Chien Ping Lu did aver that eventually all its processors would be HSA-compliant."<<<

-Roger Kay

http://www.forbes.com/sites/rogerkay/2013/11/13/heterogeneous-systems-architecture-the-changing-face-of-computing/

 

Qualcomm, TI, Samsung are prohibited from leaking their architecture plans, but the EFFICIENCY of HSA and status of these companies as founders, leads to a basic connect the dots conclusion.

HSA is the future of computing!

The longer Intel and Nvidia stick to their proprietary architectures, the longer the climb out of the hole they are digging....

Which is providing AMD and its partners with a significant head start in building silicon for the NEXT ERA of COMPUTING.

http://seekingalpha.com/article/1670542-next-era-of-computing-favors-amd

Natural User interfaces favor HSA compliant architectures

http://seekingalpha.com/article/1770152-the-progression-of-natural-user-interfaces-favors-advanced-micro-devices

 

Kinnar
User Rank
CEO
AMD has designed Linux drivers for HSA
Kinnar   11/13/2013 1:27:35 PM
NO RATINGS
Since AMD is supporting HSA with Linux drivers, it will be more easier to get it supported over Android, Crome OS and iOS as the architecture of these OSs is somewhat similar.

Page 1 / 2   >   >>


Flash Poll
Top Comments of the Week
Like Us on Facebook
EE Times on Twitter
EE Times Twitter Feed

Datasheets.com Parts Search

185 million searchable parts
(please enter a part number or hit search to begin)
EE Life
Frankenstein's Fix, Teardowns, Sideshows, Design Contests, Reader Content & More
Max Maxfield

Want to Present a Paper at ESC Boston 2015?
Max Maxfield
7 comments
I tell you, I need more hours in each day. If I was having any more fun, there would have to be two of me to handle it all. For example, I just heard that I'm going to be both a speaker ...

Martin Rowe

No 2014 Punkin Chunkin, What Will You Do?
Martin Rowe
Post a comment
American Thanksgiving is next week, and while some people watch (American) football all day, the real competition on TV has become Punkin Chunkin. But there will be no Punkin Chunkin on TV ...

Rich Quinnell

Making the Grade in Industrial Design
Rich Quinnell
11 comments
As every developer knows, there are the paper specifications for a product design, and then there are the real requirements. The paper specs are dry, bland, and rigidly numeric, making ...

Martin Rowe

Book Review: Controlling Radiated Emissions by Design
Martin Rowe
1 Comment
Controlling Radiated Emissions by Design, Third Edition, by Michel Mardiguian. Contributions by Donald L. Sweeney and Roger Swanberg. List price: $89.99 (e-book), $119 (hardcover).