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krisi
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Re: More Solutions Please
krisi   11/19/2013 11:01:31 AM
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I agree, assembly, test and packaging are the largest ticket items although silicon die cost probably 5cents or so, the die can't be that small. So if the total cost is less than 25 cents and silicon is 5 cents that leaves 20 cents for assembly, test and package. I am still amazed that you can do that, I am used to numbers that are 10-100x that (on smaller volumes)...Kris

DrFPGA
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Re: More Solutions Please
DrFPGA   11/19/2013 10:54:32 AM
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Kris-

You make very good points and ask the right questions.

I believe the cost of these parts is mostly in assembly, the package and in testing- the silicon is almost for free.

Hey- $500K is a big win and you can get lots of them (think about the similarly priced MCU space).

Compare this too the effort Xilinx goes to for a win with a $500 FPGA...

krisi
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CEO
Re: More Solutions Please
krisi   11/19/2013 10:37:42 AM
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I realize that you can make up things in volume @drFPGA...but million pieces at 50 cents is hardly a big win (just $500k in revenue)...what interests me is cost of making that FPGA...assuming 50% gross profit margin it should not be higher than 25 cents...how do you do that? how large is silicon die? what process is used to make it? Kris

DrFPGA
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Re: More Solutions Please
DrFPGA   11/19/2013 10:29:18 AM
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You make it up in volume. At 50c you enter the space where 100,000 units are typical and a big win is 1,000,000... No joke.

krisi
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CEO
Re: More Solutions Please
krisi   11/18/2013 4:00:59 PM
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Whhow...50 cents?...how much money can you make on 50 cents?

KB3001
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CEO
Re: HetNets are a NBT
KB3001   11/18/2013 3:02:57 PM
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I wonder why are they not naming these: Reconfigurable IoT solutions? :-)

KB3001
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CEO
Re: More Solutions Please
KB3001   11/18/2013 3:01:31 PM
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In the picture above, it says 50c.

KB3001
User Rank
CEO
Re: More Solutions Please
KB3001   11/18/2013 3:00:12 PM
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Will they be plagued by other FPGA vendors' Achilles heel i.e. design productivity? Are they integrating microprocessor cores into their latest FPGAs for example?

krisi
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CEO
Re: More Solutions Please
krisi   11/18/2013 2:45:16 PM
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That strategy makes sense...what is the cost of the Lattice's small FPGA?

DrFPGA
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Re: More Solutions Please
DrFPGA   11/15/2013 5:49:41 PM
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Max-

Yep, the only way to stay in the game vs. the two big guys is to carve out your own (small) space. The trick is to be small enought to avoid the big guys going in but big enough to be profitable. A tough trinck, but Lattice and Microsemi both seem to be doing it correctly.

If they can just find a way to multiply the number of bets they can make- the market is getting wider, with lots of new applications possibilities. The more bets they can make the better chance they have. Maybe they can even find a way to do it more efficiently than the big guys. They might be able to get big themselves...

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