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MeasurementBlues
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Blogger
Coke vs. Pepsi
MeasurementBlues   11/21/2013 7:49:50 AM
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A Pepsi ad will more likely make me want a Coke. Actually, any ad will make me get up and do something--anything--else, like check my work e-mail.

But first, there must be something on TV worth watching. I'd rather play my guitar.

junko.yoshida
User Rank
Blogger
Re: Retail eyes
junko.yoshida   11/21/2013 6:51:17 AM
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@LarryM99! I love your "Creative Anarchy" idea! I will join the movement!

Denis.Giri
User Rank
Manager
Effect on product placement
Denis.Giri   11/21/2013 5:05:24 AM
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My first thought is that this kind of technology would increase the amount of product placement in movies & series, but I'm wondering...


If that technology can replace a product placement made during production with anything else, the fee for product placement during production might go down. Instead of making product placements, producers might be interested in putting in no-brand objects in the movie, then let MirriAd switch in branded stuff on a customer by customer basis.

The market models intruduced by that technology might be quite interesting.

LarryM99
User Rank
CEO
Re: Retail eyes
LarryM99   11/19/2013 8:07:12 PM
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Yes, Junko, there is definitely a creep factor, but there is also an opportunity here for some fun. I would be tempted to mess with it a bit. For example, watch TV with a can of Coke on Monday, Wednesday, and Friday and Pepsi on Tuesday and Thursday. Over the weekend maybe go with a juicebox. There are also possibilities for some creative anarchy. For example, set up an IR blaster that would blind the sensor.

rick merritt
User Rank
Author
Privacy metadata
rick merritt   11/19/2013 7:38:13 PM
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Looking out to this embedded vision future, we will need more powerful computers running these apps to process your opt-in/opt-out privacy metadata in real time

Bert22306
User Rank
CEO
Re: Re: zeeglen
Bert22306   11/19/2013 5:28:07 PM
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"But you cannot do such things to , say , the vending machine in a shopping mall, or a huge LCD display installed on the roadside."

Perhaps, but since you're already on "candid camera" the minute you step outside your house anyway, I guess I don't see why this vending machine or electronic billboard vision processing is any different.

I would agree that video taken in your home should not be allowed to go elsewhere, without your specific approval.

Bert22306
User Rank
CEO
Re: Set-top box with eyes
Bert22306   11/19/2013 5:24:14 PM
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Junko, in my post, I did say that it would be okay if the transmission included transmitting a set of ads to all receivers, and the PVR at home chose the ad to show, during the ad break. There would be no security issue at all. The ad placement decision is only done locally, at the PVR, based on what audience it sees. I don't find any privacy issue involved in such a scheme, because the image is not going upstream.

chanj0
User Rank
Manager
Security and Privacy
chanj0   11/19/2013 12:38:52 PM
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Shopping mall, parking lot, etc are all public places. On the other hands, they are private, being owned by someone. In order to protect the business and your cars, a survelliance camera shall be installed.

It may sound convincing. However, I believe there is a fine line between security and privacy. I can understand CCTV will help to capture the suspect of a burglary. Before the introduction of machine vision, a 24 hours of film requires someone to watch it for 24 hours to identify all people getting in and out of the store. With machine vision and powerful computer, 24 hours of film properly requires less than an hour to identify all people in and out of the store. So, the data will be out there and what can be done with it?

In general, if you behaves, you shouldn't need to worry about picture being taken. It sounds right. However, I am not too keen to having my daily activiity being log somewhere even though I haven't known anyone "stalking" me. Maybe, it is just me. The new generation doesn't seem to concern too much about it. In the world of social media, people are voluntarily logging every moves - checking in a location, posting picture of foods and of activity, writing down thought. All these information are being used to customize the ad. No one seems to have too much complaint about it. I can sort of understand it. Since advertisement is going to push to me, I might as well get something relevant. Nonetheless, I still feel some kind of creepiness grow around me.

prabhakar_deosthali
User Rank
CEO
Re: zeeglen
prabhakar_deosthali   11/19/2013 10:58:58 AM
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It is simple , sure!

But you cannot do such things to , say , the vending machine in a shopping mall, or a huge LCD display installed on the roadside.  That would be treated as a criminal act whereas the act, of camera snooping on you, may not.

zeeglen
User Rank
Blogger
Re:
zeeglen   11/19/2013 9:30:04 AM
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>The question still remains about the privacy of the viewer , because such things are done without the knowledge of the person standing in front of the camera.

Not a problem.  A small piece of opaque adhesive tape placed over the lens will  defeat the camera.  For a more permanent solution, a drill bit applied to the plastic lens is just as effective.


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