Apple needs to have a large range of the product to cater the entire vertical segment of the consumer across the globe.
Sony and Samsung both has a very large product/model range for cell phones.
Apple too has a very large range but they go on discontinuing the old models say for example 3GS, 4, 4S etc. Whereas the other manufacturers' continue with the same models, at lower prices.
Because apple is not catering the entire range, it creates a gap in that segment, there is a need in that segment, and that is being catered by other manufactures, so they produce product ranges in that segment similar to the product apple had come up before.
I do not understand why apple is not looking in that segment!!!!
The issue isn't Samsung copying Apple's technology, it's Samsung copying Apple's style. In particular, Samsung copying the look and feel of Apple's GUI. This is what Apple protected with it's design patents. See http://bit.ly/colordesignpatent
@Mark Nowotarski: Agreed. Apple has done an admirable job (Jobs) protecting "look and feel" innovations.
Methinks Samsung and others have done less well recouping the value of their deeper tech innovations in foundry process technologies, memory chips, app processors and displays on whose shoulders the "look and feel" innovations stand.
Samsung was very fortunate to be partner of Apple and was getting good business and learining basics of art of innovation from Apple.
By almost confronting with master, they lost this golden opportunity. Now, the innovation lag in Samsung product looks to be getting wider by months. It will be very difficult for Samsung to recover. It is possible that Samsung may look for mid segment market.