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Bert22306
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Why was this not reported?
Bert22306   11/26/2013 9:02:53 PM
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Yes, tablets, whatever, but is this proof that the press prefers gloom and doom, or what?

I've been wondering whether eventually, PC sales wouldn't start a comeback. Sooner or later, I thought, people will have bought their tablets and will probably get back to their workhorse. I admit that tablets like the Surface Pro would likely make that picture more cloudy.

So, I haven't seen any screaming headlines on EE Times, and this phenomenon has apparently not (yet) occurred globally, but PC sales in the US, 3rd quarter 2013, are 3.5 percent higher than last year. Surprising turnaround? Dunno. You'd think it would get some press coverage, though.

Here's a funny combination:

http://money.cnn.com/2013/10/10/technology/mac-pc-sales/

The above CNN article, while it reports the increase, couldn't help but include a doomsday video. Unless I'm missing something, the video seems totally unaware of the uptick.

Another article reports this change from Apple's point of view. Apple was not among those showing PC market growth.

http://www.macrumors.com/2013/10/09/apple-again-trails-u-s-pc-market-in-key-back-to-school-quarter-as-tablets-continue-to-eat-into-pc-sales/

I've seen this happening over and over and over again. People seem to assume that today's trend will be the trend for all time. It was never more obvious than in the go-go early 2000s, when supposedly the whole economic system had changed dramaitically. Until, uuuh, it hadn't. I wouldn't be a bit surprised if the same isn't true with this "PC in decline" mantra we keep hearing. Although again, tablets like the Surface Pro could, or should, change what constitutes "PC."

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As data rates begin to move beyond 25 Gbps channels, new problems arise. Getting to 50 Gbps channels might not be possible with the traditional NRZ (2-level) signaling. PAM4 lets data rates double with only a small increase in channel bandwidth by sending two bits per symbol. But, it brings new measurement and analysis problems. Signal integrity sage Ransom Stephens will explain how PAM4 differs from NRZ and what to expect in design, measurement, and signal analysis.

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