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zewde yeraswork
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thirty percent
zewde yeraswork   12/5/2013 9:45:36 AM
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Interesting move for Sony. With thirty percent market share, one wonders what they're looking for out of CMOS. They're struggling in a number of markets, perhaps this is their way of hedging their bets.

garydpdx
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Re: thirty percent
garydpdx   12/5/2013 4:08:30 PM
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Sony's Imaging Division is their most successful team, at the moment, and their sensors are constructed with CMOS.

geekmaster
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Which fab?
geekmaster   12/5/2013 12:57:21 PM
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Which fab do they talk about here?

_hm
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Apple factor
_hm   12/5/2013 5:48:30 PM
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With new Apple iPhone and iPad employing Sony image sensor, Sony needs to respond swiftly. Probably whole fab may be busy with CMOS image sensor for Apple.

 

junko.yoshida
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Re: Apple factor
junko.yoshida   12/5/2013 10:05:07 PM
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Sony's CMOS image sensors are designed into not only Apple's products but some of those by Samsung. In fact, when it comes to the higher megapixel CMOS image sensors (above 8 megapixels) Sony practically owns the market. Considering the CMOS image sensors are featured in not just smartphones, but also tablets and many more in automotive, I can easily imagine, I can easily imagine their production capacity is becoming an important factor.

_hm
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Re: Apple factor
_hm   12/6/2013 4:05:21 AM
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@Junko: Quality of the output color is key factor. Sony CMOS image sensor output is so vivid and wonderful. Sony can have much bigger market share. However, it is very difficult for small or medium scale company to get its product.

Other vendors do support small designers.

 

krisi
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Re: Apple factor
krisi   12/6/2013 11:10:26 AM
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To _@hm: what makese Sony color high quality?

_hm
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Re: Apple factor
_hm   12/6/2013 9:04:09 PM
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@Krisi: (1) The endoscopy image I have observed as compared to many other products. They are considered benchmark for all other products.

(2) The specification of these product provide much superior specifications.

(3) And now, Apple and Samsung also employs them.

May be they understand color sensor physics, optics and semiconductor process much better as compare to all others.

 

krisi
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Re: Apple factor
krisi   12/7/2013 9:58:14 AM
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Thank you. @hm Sounds whatever tricks they used in the past are no longer an advantage if Apple and Sansung used them as well Kris

DrFPGA
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Re: Apple factor
DrFPGA   12/6/2013 1:27:39 PM
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and Pixim was acquired by Sony a couple of years ago so perhaps this new technology will result end up in some big products over the next year or two. Pixim targeted Security Cameras but the wide dynamic range of the technology can be applied to the entire range of imaging applications...

junko.yoshida
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Tsuruoka fab
junko.yoshida   12/5/2013 10:17:30 PM
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Renesas' Tsuruoka fab was initially rumored to be sold to TSMC before Renesas became the Japanese government-owned company. Selling the fab to any company is much better than shutting it down, considering all the cost involved in closing a fab. Expect a bargain deal Sony may be getting here...



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