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dgreigml1
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Re: When I was a less old child
dgreigml1   12/26/2013 7:43:37 PM
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Yes, whether it be IEEE, MIT, Cambridge, Edinburgh or Glasgow etc.

There is a whole bunch of new and original publication, but perhaps 5%-10% of regurgitated stuff as well. I am blind in one eye and suspect  the RHS rear brain has the function of a repository, troublesome as well.

As for recycling, design for 25 years or 250000 hours. And KISS if appropriate.

I could rant and rave about wind or wave, and looking out the South window a few minutes ago all the windmills are parked and feathered due to the wind (~40mph to 60mph). Thorium, Thorium, Thorium!!!

And give me SnPb 63/37 any day! Maybe toxic on limestone, but not elsewhere - the soil fixes the lead and tin. Stuff the lowest conmen European denominator.

 

henry..12
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Re: When I was a less old child
henry..12   12/26/2013 6:43:59 PM
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@dgreigml1  what an intersting article title!

I can't say that I read that particular piece, but I have seen lots of old ideas retread into the newest, hottest thing to come along. Recycling is alive and well ... 

dgreigml1
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Rookie
When I was a less old child
dgreigml1   12/26/2013 6:19:18 PM
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Back in the 70's, and it may have been in Wireless World magazine - "marketing is about turning BS into Si believing"

Anyone remember who was quoted there, I did ask RIP but unfortunately for once he could not tell.

Seemed like an excellent surmise of the term "marketing".

The same month my Dad's bimonthly 'Energy World' ran an article on "Combined Heat And Power". Have seen this dug up again and gilded lilly as if it is new tech!

Both made good toilet time reading, but only WW was non-glossy and could be put to alternate use once read.

Needless to say I have not matured much in the interim, a more polluted child brain, but still as much inquisitive and a PITA to all others except my Dad (at least I hope so).

Asperger's tend not to age! BP is a hypotensive 90/62, HR 55RPM, 2.5 times that when hill running and I am over 50 on the clock.. Hope I can get to a tun up on the clock and still do much the same!




 

Sanjib.A
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CEO
Re: Engineering in Marketing? Excellent!!
Sanjib.A   12/24/2013 11:03:45 AM
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@Henry: " Coming to technical agreement is key, presenting it is another matter." Very true!! I agree with your opinion!

zeeglen
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Blogger
Re: Marketers and Marketers
zeeglen   12/24/2013 9:29:02 AM
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There are Marketers who use existing markets; then there are Marketeers who attempt to create new markets.  This well-know story explains the difference:

Long ago, two shoe salesmen were sent to a tropical developing country.  The Marketer complained to the home office "This is ridiculous!  I can't sell shoes in a country where nobody wears shoes!"

The Marketeer wired the home office "Send 10,000 pairs of assorted sizes and styles!  Nobody here wears shoes - yet!"

henry..12
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Re: Marketers and Marketers
henry..12   12/23/2013 2:19:07 PM
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@MeasurementBlues  It's intersting how so m any of us have been coopted into markeitng functions.

You're right about the number of sub-specialities in marketing. But it's interesting to me the resistance that some companies have to adopting some of the more enlightened ways of doing business.

Editors have a particularly "interesting" time of it because writing is now about much more than producing an outstanding article. It's also about how the article gets promoted and how readers respond. Of course, dealing with supplier marketing has always been with the profession, but i have to nadmit that there has been a not-too-subtle change in how companies deal with the press.

 

 

MeasurementBlues
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Marketers and Marketers
MeasurementBlues   12/23/2013 1:02:33 PM
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There are many facets to marketing and many different jobs under it. There are marketers who just deal with promotions, those who do market research, and those who are more product managers.

As an editor covering test and measurement, I've been dealing with marketing people for years. Most of the people I deal with who are inmarketing started as engineers. They know their products in depth, well, deep enough to deal with customers and editor, anyway.

The promotions people feel that the product is irrelevant, they just promote beit through advertising, social media, etc. I'm convinced that these types of marketers have given us "4G" when the real 4G is just starting to roll out. See The Real 4G takes a Step Forward.

We editors have had to become promotinal marketers of a sort. We must promote evertyhing we post, mostly through social media. Just look around LinkedIn or twitter and you''ll see.

Sheetal.Pandey
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Manager
Re: Creating a market
Sheetal.Pandey   12/23/2013 10:55:58 AM
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In my opinion marketing should always exist prior to even start designing a product. And I guess that must be the case. Designers always need marketing input to start a product. 

DMcCunney
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CEO
Re: Creating a market
DMcCunney   12/22/2013 4:35:46 PM
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@Henry: Marketing is often caught in a quandry: over promise and the sales folks can get slammed by unhappy customers, leave out describing a feature in the literature and you lose prospects, and underpromise too much and people won't give the product a second look. 

I used to work for a small systems house, and saw that.  I had several conversations with the owner syying "Next time, pass the proposal by me so I can tell you whether we can do it before you get the customer to to sign the contract."  (I also had conversations like "Pick one or two standard configurations and sell those, so a sale is simply another instance of what we've already done, You keep changing the specs so each sale is a unique installation.  I'm tired of the first time I see something being when I need to make it work on the customer's site.")

From my perspective, the worst case is when a good product intended to serve a specific purpose is mis-marketed and sold so that customers are unhappy with the product.

The systems house I mentioned resold AT&T gear, back when AT&T was in the computer business.  One system we resold was the AT&T UNIX-PC. (I still own, and love with a passion, the bigger 3B1 sibling.)  AT&T was trying to position it as a competitor to the IBM PC.  It couldn't.  It used a different architecture, had different use cases, and while it could do much of what was done with a PC, a PC did it better and cheaper.

AT&T was a classic case of an engineering company designing and producing products first, then trying to figure out what might be done with them.

henry..12
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Re: Creating a market
henry..12   12/22/2013 4:13:21 PM
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@DMcCunney Drucker was in intersting lecturer (and consultant) who had a tremendous impact on  me early in my engineering career. 

There's plenty of ways to go worng in product development. But, there are even more ways to get it wrong from the specification to a product, and then from the product to the way in which the product is marketed and sold. Others have commented about misunderstanding products by marketing and that's certainly one way to "get it wrong" in the bigger picture of business.

Marketing is often caught in a quandry: over promise and the sales folks can get slammed by unhappy customers, leave out describing a feature in the literature and you lose prospects, and underpromise too much and people won't give the product a second look. 

From my perspective, the worst case is when a good product intended to serve a specific purpose is mis-marketed and sold so that customers are unhappy with the product. Imagine a left twist drill bit being presented as being super sharp but neglecting to tell customers it's a left handed drill bit. If all the customer has is a right handed drill, the left handed bit is worse than useless.

As you imply, the whole business team must work in concert to achieve success. And it takes some sophistication from all to determine the myriad of details needed to achieve sucess.

 

 

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