Yes, whether it be IEEE, MIT, Cambridge, Edinburgh or Glasgow etc.
There is a whole bunch of new and original publication, but perhaps 5%-10% of regurgitated stuff as well. I am blind in one eye and suspect the RHS rear brain has the function of a repository, troublesome as well.
As for recycling, design for 25 years or 250000 hours. And KISS if appropriate.
I could rant and rave about wind or wave, and looking out the South window a few minutes ago all the windmills are parked and feathered due to the wind (~40mph to 60mph). Thorium, Thorium, Thorium!!!
And give me SnPb 63/37 any day! Maybe toxic on limestone, but not elsewhere - the soil fixes the lead and tin. Stuff the lowest conmen European denominator.
@MeasurementBlues It's intersting how so m any of us have been coopted into markeitng functions.
You're right about the number of sub-specialities in marketing. But it's interesting to me the resistance that some companies have to adopting some of the more enlightened ways of doing business.
Editors have a particularly "interesting" time of it because writing is now about much more than producing an outstanding article. It's also about how the article gets promoted and how readers respond. Of course, dealing with supplier marketing has always been with the profession, but i have to nadmit that there has been a not-too-subtle change in how companies deal with the press.
There are many facets to marketing and many different jobs under it. There are marketers who just deal with promotions, those who do market research, and those who are more product managers.
As an editor covering test and measurement, I've been dealing with marketing people for years. Most of the people I deal with who are inmarketing started as engineers. They know their products in depth, well, deep enough to deal with customers and editor, anyway.
The promotions people feel that the product is irrelevant, they just promote beit through advertising, social media, etc. I'm convinced that these types of marketers have given us "4G" when the real 4G is just starting to roll out. See The Real 4G takes a Step Forward.
We editors have had to become promotinal marketers of a sort. We must promote evertyhing we post, mostly through social media. Just look around LinkedIn or twitter and you''ll see.
@Henry: Marketing is often caught in a quandry: over promise and the sales folks can get slammed by unhappy customers, leave out describing a feature in the literature and you lose prospects, and underpromise too much and people won't give the product a second look.
I used to work for a small systems house, and saw that. I had several conversations with the owner syying "Next time, pass the proposal by me so I can tell you whether we can do it before you get the customer to to sign the contract." (I also had conversations like "Pick one or two standard configurations and sell those, so a sale is simply another instance of what we've already done, You keep changing the specs so each sale is a unique installation. I'm tired of the first time I see something being when I need to make it work on the customer's site.")
From my perspective, the worst case is when a good product intended to serve a specific purpose is mis-marketed and sold so that customers are unhappy with the product.
The systems house I mentioned resold AT&T gear, back when AT&T was in the computer business. One system we resold was the AT&T UNIX-PC. (I still own, and love with a passion, the bigger 3B1 sibling.) AT&T was trying to position it as a competitor to the IBM PC. It couldn't. It used a different architecture, had different use cases, and while it could do much of what was done with a PC, a PC did it better and cheaper.
AT&T was a classic case of an engineering company designing and producing products first, then trying to figure out what might be done with them.
@DMcCunney Drucker was in intersting lecturer (and consultant) who had a tremendous impact on me early in my engineering career.
There's plenty of ways to go worng in product development. But, there are even more ways to get it wrong from the specification to a product, and then from the product to the way in which the product is marketed and sold. Others have commented about misunderstanding products by marketing and that's certainly one way to "get it wrong" in the bigger picture of business.
Marketing is often caught in a quandry: over promise and the sales folks can get slammed by unhappy customers, leave out describing a feature in the literature and you lose prospects, and underpromise too much and people won't give the product a second look.
From my perspective, the worst case is when a good product intended to serve a specific purpose is mis-marketed and sold so that customers are unhappy with the product. Imagine a left twist drill bit being presented as being super sharp but neglecting to tell customers it's a left handed drill bit. If all the customer has is a right handed drill, the left handed bit is worse than useless.
As you imply, the whole business team must work in concert to achieve success. And it takes some sophistication from all to determine the myriad of details needed to achieve sucess.
My Mom the Radio Star Max MaxfieldPost a comment I've said it before and I'll say it again -- it's a funny old world when you come to think about it. Last Friday lunchtime, for example, I received an email from Tim Levell, the editor for ...
A Book For All Reasons Bernard Cole1 Comment Robert Oshana's recent book "Software Engineering for Embedded Systems (Newnes/Elsevier)," written and edited with Mark Kraeling, is a 'book for all reasons.' At almost 1,200 pages, it ...