This is definitely a good initiative by Littlefuse to let people know their name. But I am not sure how that benefits them. The example of Apple & Samsung does not really fit to Littlefuse's case as the customers of Littlefuse are engineers and not everyone as that for Apple and Samsung. Engineers do not go by the advertisements & publicity events, but definitely go by the requirement specs vs. features & quality of the products. I use Littlefuse parts, so I already knew about them and the only difference it make for me now is to see some good videos @ speed2design web page. :)
Btw... "Littelfuse Speed2Design TechTalk: NASA Future Flight Control" video has some initial glitches.
As we unveil EE Times’ 2015 Silicon 60 list, journalist & Silicon 60 researcher Peter Clarke hosts a conversation on startups in the electronics industry. Panelists Dan Armbrust (investment firm Silicon Catalyst), Andrew Kau (venture capital firm Walden International), and Stan Boland (successful serial entrepreneur, former CEO of Neul, Icera) join in the live debate.