Henry, many others who are not sale people are now judged by the numbers. We editors are certainly in that box. As I'm sure you know, web sites generate a mountain of statistics that are often pointed back to editors. When I started in this business, my outlet was all print and there wre virtualy no stats to judge the effectivemenss of an article. Today, we have stats on everything.
As @AZ ponts out, people sessing electronic components and equipment ot enginers do know more about the products they sell that many others. Yes, that's because many of them started out as engineers. I know a number or college classmate who all have engineering dregrees and went into selling electronics pars and equipment.
"there's a real reason for sales professionals to wear suits"
Have you been to an electronics trade show lately? Most of the people in a booth wear polo shirts with the company logo. If you wear a tie, people think of you in the same light as a used car salesman and they don't trust you as much.
In our profession, the sales people are often engineers too, and the best ones know their products very well. Don't forget, without them, managers, design engineers, test engineers, applications engineers and everyone in manufacturing would cease to be neccessary.
@wilber_xbox It's really too bad that there isn't more information presented in tech venues about other non-engineerig disciplines. "Suits" is often used as a derrogatory name for managers, sales, and marketing. But there's a real reason for sales professionals to wear suits: it's a sign of respect for the customer - both engineers AND management.
I suppose that the principles that are listed in this week's blog are "ethical manipulation." But unethical manipulation is entirely possible and are the subject of an upcoming blog.
It is usually hard to find sales or financial insight on tech sites. Most of us know or feel how a sale is made but have never done in practice. All we see are people in suits who know nothing about a product but still make people comfortable in buying the products.