The crop circles definitely go down as one of the most creative and economic marketing promotions. It's also interesting that NVIDIA is only counting the GPU cores on the K1 as a "192-core" SoC and not the CPU cores. In any case, offering both 32-bit and 64-bit versions that are pin-compatible is a wise strategy as the industry manages the transition to 64-bit OSs and applications.
It seems a little dicey to advertise the eye-catching capability of a chip going into a car, but there are some serious applications where that kind of horsepower (so to speak) could be useful. Have they said anything about what kind of performance / watt can be had from this? Are they strictly targeting it to in-car entertainment?
It seems like I've heard of other companies using crop circles to promote. I may be mistaken. I do know a tobacco company planned to do so at some point, I read about it in a book by a woman who worked at a PR firm.
@Jim: Thanks for calling Nvidia out on their market head spin about the "192" GPU cores on what are better called quad and dual CPU core products.
Now if they would only say how much POWER they burn while running those console games on your smartphone they might reveal a little more about the product's potential in smartphones in 2014 and beyond.
Do I remember correctly that high power consumption was a limiting factor for earlier Nvidia Tegra mobile SoCs?