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MeasurementBlues
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The new name
MeasurementBlues   1/7/2014 5:05:16 PM
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When Agilent split from HP someone I knew came up with a less than flattering name that rhymed with Agilent. What's your take on the new name?

Susan Rambo
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Interesting
Susan Rambo   1/7/2014 5:30:12 PM
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Nice glimpse behind the scenes into Agilent's decision to split and what the newly-split company must do around branding itself.  Thanks Martin.

zewde yeraswork
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Re: Interesting
zewde yeraswork   1/7/2014 6:00:36 PM
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the early stages of the company's existence are prety important to determining its future direction, and the direction of its brand.

sleibson-xilinx
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The second page of this article misnames the new company, twice
sleibson-xilinx   1/7/2014 6:13:45 PM
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You might want to fix that. Keypoint--no. Keysight--yes.

 

Your trouble with remembering the name does not bode well for the choice.

Susan Rambo
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Re: The second page of this article misnames the new company, twice
Susan Rambo   1/7/2014 9:48:05 PM
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Thanks, SLeibson. Martin Rowe corrected the article. Normally I would agree with you but Martin's slip probably has less to do with the name and more to do with his own desire that the company be called BD Measurements or just Bill and Dave. He even made the logo for it.

MeasurementBlues
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Re: The second page of this article misnames the new company, twice
MeasurementBlues   1/7/2014 10:45:16 PM
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Greetings sleibson,

While typing the story, I inadvertently typed "Keyspan" a time or two but corrected them before posting. Keyspan was the name of a utility company in the northeast. MCU Park in Brooklyn, a minor league ballpark, was once known as Keyspan Park.

MeasurementBlues
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Dave Jones
MeasurementBlues   1/7/2014 10:55:51 PM
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@eevblog is all over this one. he even noted keysightinc.com.

MeasurementBlues
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Re: The second page of this article misnames the new company, twice
MeasurementBlues   1/7/2014 10:57:53 PM
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OK so I like the logo. It means something to engineers. Why red? I'll ask Jay at DesignCon.

MeasurementBlues
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Re: Interesting
MeasurementBlues   1/7/2014 11:13:55 PM
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In the case of a long-established business, the company name matters less than what Keysight does once it's independent of Agilent. It's the features and quality of the products and the support that matter in the long run. The same was true when Agilent split from HP.

To engineers, it's mostly about what you bring to the table.

MeasurementBlues
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Re: Interesting
MeasurementBlues   1/7/2014 11:21:02 PM
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More on why the name doesn't matter much to me. I quote myself from a blog I wrote for Test & Measurement World nearly five years ago. The headline is "Agilent came from HP, really"
The headline of this posting may sound absurd to anyone who has used test equipment for more than just the last few years. If you read Test & Measurement World, you probably have some test equipment with an HP logo and you use that equipment every day. But, Agilent split from HP ten years ago, and there's a crop of young engineers who've grown up with Agilent equipment but not necessarily with HP equipment. To them, HP has always been a computer company.

This revelation came to me yesterday while working with several graduate students for our May cover story. I mentioned an HP meter to one of the students by saying "It was manufactured by HP prior to the formation of Agilent."
This caught a 24-year-old grad student by surprise. "You mean Agilent used to be HP?" he said wide-eyed. I explained to him that HP actually started as a test equipment company and split off the business into Agilent in 1999. The student replied "That explains why we have a box in the lab that says HP on it. Now I get it."

In ten years, we will have a generation of engineers who will think Keysight has been around forever. Few will know that Keysight came from Agilent and Agilent came from HP.

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