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MeasurementBlues
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The new name
MeasurementBlues   1/7/2014 5:05:16 PM
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When Agilent split from HP someone I knew came up with a less than flattering name that rhymed with Agilent. What's your take on the new name?

Bruce Swanson
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Re: The new name
Bruce Swanson   1/8/2014 11:28:12 AM
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I like the new name and the explanation behind it.  His description of finding a suitable name was done well.  My work division went through a similar renaming for a product line a few years ago and I learned a lot about all the things that need checking.

Susan Rambo
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Interesting
Susan Rambo   1/7/2014 5:30:12 PM
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Nice glimpse behind the scenes into Agilent's decision to split and what the newly-split company must do around branding itself.  Thanks Martin.

zewde yeraswork
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Re: Interesting
zewde yeraswork   1/7/2014 6:00:36 PM
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the early stages of the company's existence are prety important to determining its future direction, and the direction of its brand.

MeasurementBlues
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Re: Interesting
MeasurementBlues   1/7/2014 11:13:55 PM
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In the case of a long-established business, the company name matters less than what Keysight does once it's independent of Agilent. It's the features and quality of the products and the support that matter in the long run. The same was true when Agilent split from HP.

To engineers, it's mostly about what you bring to the table.

MeasurementBlues
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Re: Interesting
MeasurementBlues   1/7/2014 11:21:02 PM
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More on why the name doesn't matter much to me. I quote myself from a blog I wrote for Test & Measurement World nearly five years ago. The headline is "Agilent came from HP, really"
The headline of this posting may sound absurd to anyone who has used test equipment for more than just the last few years. If you read Test & Measurement World, you probably have some test equipment with an HP logo and you use that equipment every day. But, Agilent split from HP ten years ago, and there's a crop of young engineers who've grown up with Agilent equipment but not necessarily with HP equipment. To them, HP has always been a computer company.

This revelation came to me yesterday while working with several graduate students for our May cover story. I mentioned an HP meter to one of the students by saying "It was manufactured by HP prior to the formation of Agilent."
This caught a 24-year-old grad student by surprise. "You mean Agilent used to be HP?" he said wide-eyed. I explained to him that HP actually started as a test equipment company and split off the business into Agilent in 1999. The student replied "That explains why we have a box in the lab that says HP on it. Now I get it."

In ten years, we will have a generation of engineers who will think Keysight has been around forever. Few will know that Keysight came from Agilent and Agilent came from HP.

zewde yeraswork
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Re: Interesting
zewde yeraswork   1/8/2014 8:58:06 AM
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Technology is a very forward-looking industry. It's natural that many of those involved in it aren't really aware of their history.

bobzz0
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Re: Interesting
bobzz0   1/9/2014 3:12:28 AM
In less than a decade the old HP will have laid-off their last employee and keysight can purchase the original name back, I hope the medical business fairs better.

 

sleibson-xilinx
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The second page of this article misnames the new company, twice
sleibson-xilinx   1/7/2014 6:13:45 PM
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You might want to fix that. Keypoint--no. Keysight--yes.

 

Your trouble with remembering the name does not bode well for the choice.

Susan Rambo
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Re: The second page of this article misnames the new company, twice
Susan Rambo   1/7/2014 9:48:05 PM
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Thanks, SLeibson. Martin Rowe corrected the article. Normally I would agree with you but Martin's slip probably has less to do with the name and more to do with his own desire that the company be called BD Measurements or just Bill and Dave. He even made the logo for it.

MeasurementBlues
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Re: The second page of this article misnames the new company, twice
MeasurementBlues   1/7/2014 10:57:53 PM
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OK so I like the logo. It means something to engineers. Why red? I'll ask Jay at DesignCon.

MeasurementBlues
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Re: The second page of this article misnames the new company, twice
MeasurementBlues   1/7/2014 10:45:16 PM
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Greetings sleibson,

While typing the story, I inadvertently typed "Keyspan" a time or two but corrected them before posting. Keyspan was the name of a utility company in the northeast. MCU Park in Brooklyn, a minor league ballpark, was once known as Keyspan Park.

MeasurementBlues
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Dave Jones
MeasurementBlues   1/7/2014 10:55:51 PM
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@eevblog is all over this one. he even noted keysightinc.com.

MeasurementBlues
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May this never happen
MeasurementBlues   1/7/2014 11:27:27 PM
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There's a linkedIn group call Test & Measurement Marketing and about a year ago, someone started a thread about Danaher acquiring Agilent. That was a huge chunk to swallow and many people, including me, chimed it say that would naver happen and hoped it never would. Now Keysight will "only" be a $3billion company and I still think that likelihood is nil. For one thing, the SEC would probably block such a takeover because Danaher already owns Tektronix, Fluke, and Keithley. Having Keysight under Danaher would kill competition in the T&M business.

Vishnu Goel
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New T&M company is carrying heritage,or baggage?
Vishnu Goel   1/7/2014 11:58:07 PM
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Welcome the newest T&M company on the horizon! Is it going to be carrying rich heritage,or the baggage of 75 years where so many effort will be required to correct.Vishnu Goel T&M +919810101238

BobsView
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Keysight? They Have To Be Kidding...
BobsView   1/8/2014 1:50:27 PM
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Sorry to spoil the party, but I hate the new name.  It reminds me of some cheap electronics company born in the back streets of Hong Kong.

In my opinion, when they were looking to split off the computer business they should have kept name continuity and done the following:

Hewlett Packard: For the traditional Test & Measurment business.

Agilent: For the new computer business (It even sounds new and modern).

Some other name for the Medical and Life Sciences business.  I understand the difficulties in coming up with an original name, but surely a $12 Billion business could do better than Keysight.

How about something like "Magilent" for the Medical business?  I dreamed that up in 10 seconds.  Surely a multi-billion dollar company can come up with something better considering all the time they had to think about it.

 

MeasurementBlues
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Re: Keysight? They Have To Be Kidding...
MeasurementBlues   1/8/2014 1:58:19 PM
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@BobsView, it's OK not to like the name. I can't get it in my head so what does that say?

Maligent? Nobody would name a company starting the "Mal." Sounds and looks too much like malignant.

betajet
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Re: Keysight? They Have To Be Kidding...
betajet   1/8/2014 2:35:23 PM
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I don't hate the name and I haven't been able to find a way to make fun of it.  To me, it's just not memorable.  I'm pretty sure that one month from now I'll see a headline about a new product from Keysight and I'll go "who?"

I appreciate that it's difficult to come up with a good name for a company or product, as many good ones are already taken -- some several times -- but given the richness of language, literature, and mythology it seems one could do pretty well if one worked at it.

MeasurementBlues
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Re: Keysight? They Have To Be Kidding...
MeasurementBlues   1/8/2014 8:37:10 PM
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I can think of a few ways to twist Keysight, but I'll keep them private.

MeasurementBlues
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Re: Keysight? They Have To Be Kidding...
MeasurementBlues   1/8/2014 8:41:49 PM
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I'm pretty sure that one month from now I'll see a headline about a new product from Keysight and I'll go "who?"

Probably not for a year. As the articles says, Keysight won;t be independent until near the end of 2014. It will become a subsidiary of Agilent on August 1.

jackOfManyTrades
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The New T&M Company Name Is…
jackOfManyTrades   1/9/2014 3:12:39 AM
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...contrived.

rick merritt
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Any word on the medical side?
rick merritt   1/9/2014 11:23:24 AM
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Cellsight? BioSight? or maybe just keep Agilent.

rick merritt
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Re: Any word on the medical side?
rick merritt   1/9/2014 11:27:16 AM
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BTW looks like the Twitter handle for Keysight is already taken.

MeasurementBlues
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Re: Any word on the medical side?
MeasurementBlues   1/9/2014 11:37:33 AM
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If their products serve the test and measurement market well, the company will be OK even without @Keysight. Engineers are good like that—it's what you bring to the table that counts.

MeasurementBlues
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Re: Any word on the medical side?
MeasurementBlues   1/9/2014 11:38:47 AM
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The life sciences side doesn't matter to me. All of my contact with Agilent for all of its 15 years has been with test & measurement.

elctrnx_lyf
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Re: Any word on the medical side?
elctrnx_lyf   1/12/2014 4:49:10 AM
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The name is not catchy now but it would definitely get known more and more in the future. It would become famous over time.

MeasurementBlues
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Re: Any word on the medical side?
MeasurementBlues   1/12/2014 1:08:10 PM
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"It would become famous over time."

Or infamous, depending on how the company erforms.



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