Perhaps we should have Apple and Samsung start selling cars as add ons ;-)...you select your phone, operating system and options and they will throw in a car on a 3-year plan (tongue firmly in cheek)...Kris
I agree. We're barely scratching the surface, mainly because we just haven't had the ability to come up with the most popular uses yet. If you look at racing you'll see much more integration with external computing and yes, smart phones, but the average user is at this point only using it for music/phone calls.
I can't wait to see what the big "apps" are that surface for car/phone integration. What is going to be the the instagram in this case? Will it be something utilitarian or something fun? No one knows yet.
This is a sign, to me, that these systems are very much in their infancy. For a while, they will need to be subsidized by carriers with big pockets. I don't anticipate this being a permanent thing. I can't see the future though, so I guess I'm just being hopeful that cars won't come with carrier lock-in forever.
I would agree about supporting all platforms, but you left out Windows. I would go further and say I would not want to see car makers alienate a customer because their carrier was also not supported. Hence, these AT&T partnerships worry me. I want to choose my own carrier and I'm pretty sure the rest of us do too.
@Sheetal, carmakers have a lot of different use-case scenarios to consider. Assuming a driver is bringing his smartphone into a car, the first choice car companies need to make is whether to support in their car an iPhone or Android phone.
And obviously, there is a third choice of embedded LTE connectivity right inside a car.
There were many announcements of car OEMs and cellular operators at CES.
As I talked to a Delphi executive, though, car OEMs are keenly aware that they need to support both iPhone and Android. (You don't want to alianate a customer just because your car doesn't have a place to plug your iPhone!) Delphi was showing off its connectivity box that exactly supports both.
It makes mroe sense to me to connect the two rather than have an additional smartphone that comes with a car. It used to be, in the early days of the PC market, people thought there would be phones that came with PCs as one integrated device. The reality is people dont necessarily want a second cell phone and they'll likely already have purchased a phone before getting a car.
As we unveil EE Times’ 2015 Silicon 60 list, journalist & Silicon 60 researcher Peter Clarke hosts a conversation on startups in the electronics industry. Panelists Dan Armbrust (investment firm Silicon Catalyst), Andrew Kau (venture capital firm Walden International), and Stan Boland (successful serial entrepreneur, former CEO of Neul, Icera) join in the live debate.