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krisi
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Re: over the air
krisi   1/9/2014 1:43:37 PM
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Perhaps we should have Apple and Samsung start selling cars as add ons ;-)...you select your phone, operating system and options and they will throw in a car on a 3-year plan (tongue firmly in cheek)...Kris

Caleb Kraft
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Re: smartphone and connected cars
Caleb Kraft   1/9/2014 12:34:51 PM
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I agree. We're barely scratching the surface, mainly because we just haven't had the ability to come up with the most popular uses yet. If you look at racing you'll see much more integration with external computing and yes, smart phones, but the average user is at this point only using it for music/phone calls.

I can't wait to see what the big "apps" are that surface for car/phone integration. What is going to be the the instagram in this case? Will it be something utilitarian or something fun? No one knows yet.

Caleb Kraft
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Re: over the air
Caleb Kraft   1/9/2014 12:32:28 PM
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This is a sign, to me, that these systems are very much in their infancy. For a while, they will need to be subsidized by carriers with big pockets. I don't anticipate this being a permanent thing. I can't see the future though, so I guess I'm just being hopeful that cars won't come with carrier lock-in forever.

rick merritt
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Re: over the air
rick merritt   1/9/2014 11:12:18 AM
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@tpfj: Agreed. Car shopping is hard enough. I don't want to have decide among Android, iOS, Windows, AT&T and Verizon models!

rick merritt
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Re: over the air
rick merritt   1/9/2014 11:10:57 AM
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So I may get LTE through my next car before I get it through my next smartphone!

 

Sheetal.Pandey
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Re: over the air
Sheetal.Pandey   1/9/2014 10:14:07 AM
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Oh yes, there is a point on supporting all service providers. This is also something that needs attention.

tpfj
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Re: over the air
tpfj   1/9/2014 10:00:22 AM
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I would agree about supporting all platforms, but you left out Windows. I would go further and say I would not want to see car makers alienate a customer because their carrier was also not supported. Hence, these AT&T partnerships worry me. I want to choose my own carrier and I'm pretty sure the rest of us do too.

junko.yoshida
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Re: over the air
junko.yoshida   1/9/2014 9:33:58 AM
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@Sheetal, carmakers have a lot of different use-case scenarios to consider. Assuming a driver is bringing his smartphone into a car, the first choice car companies need to make is whether to support in their car an iPhone or Android phone. 

And obviously, there is a third choice of embedded LTE connectivity right inside a car.

There were many announcements of car OEMs and cellular operators at CES.

As I talked to a Delphi executive, though, car OEMs are keenly aware that they need to support both iPhone and Android. (You don't want to alianate a customer just because your car doesn't have a place to plug your iPhone!) Delphi was showing off its connectivity box that exactly supports both.

junko.yoshida
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smartphone and connected cars
junko.yoshida   1/9/2014 9:25:06 AM
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Connecting the dots of smartphones and cars is an easy part. The hard work of genuine integration -- which goes beyond the hype -- has only begun.

I suspect developing enough car-centric apps is going to be a challenge.  

zewde yeraswork
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Re: over the air
zewde yeraswork   1/9/2014 9:20:57 AM
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It makes mroe sense to me to connect the two rather than have an additional smartphone that comes with a car. It used to be, in the early days of the PC market, people thought there would be phones that came with PCs as one integrated device. The reality is people dont necessarily want a second cell phone and they'll likely already have purchased a phone before getting a car.

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As data rates begin to move beyond 25 Gbps channels, new problems arise. Getting to 50 Gbps channels might not be possible with the traditional NRZ (2-level) signaling. PAM4 lets data rates double with only a small increase in channel bandwidth by sending two bits per symbol. But, it brings new measurement and analysis problems. Signal integrity sage Ransom Stephens will explain how PAM4 differs from NRZ and what to expect in design, measurement, and signal analysis.

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