Automobiles having smartphone inbuilt is something that is going to happen very soon or may be already happening. No one can stop that. There is a big market to that and I already see many of many friends considering smartphone as their lives and keep updating status when driving.
It makes mroe sense to me to connect the two rather than have an additional smartphone that comes with a car. It used to be, in the early days of the PC market, people thought there would be phones that came with PCs as one integrated device. The reality is people dont necessarily want a second cell phone and they'll likely already have purchased a phone before getting a car.
@Sheetal, carmakers have a lot of different use-case scenarios to consider. Assuming a driver is bringing his smartphone into a car, the first choice car companies need to make is whether to support in their car an iPhone or Android phone.
And obviously, there is a third choice of embedded LTE connectivity right inside a car.
There were many announcements of car OEMs and cellular operators at CES.
As I talked to a Delphi executive, though, car OEMs are keenly aware that they need to support both iPhone and Android. (You don't want to alianate a customer just because your car doesn't have a place to plug your iPhone!) Delphi was showing off its connectivity box that exactly supports both.
I would agree about supporting all platforms, but you left out Windows. I would go further and say I would not want to see car makers alienate a customer because their carrier was also not supported. Hence, these AT&T partnerships worry me. I want to choose my own carrier and I'm pretty sure the rest of us do too.
This is a sign, to me, that these systems are very much in their infancy. For a while, they will need to be subsidized by carriers with big pockets. I don't anticipate this being a permanent thing. I can't see the future though, so I guess I'm just being hopeful that cars won't come with carrier lock-in forever.
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