@Etmax "thanks. I'll now have to be suspicious of anything you offer LOL"
My pleasure :)
Many of these techniques can be employed in fully ethical manners, BUT it takes a skilled practitioner to navigate that minefield without crossing the line. "Ethical manner" is often in the eye of the beholder and in the intent of the marketer.
I hope to offer you something "too good to pass up" in the future, and to do so without crossing the line with you!
@Wnderer A number of years ago the idea of "one to one selling" took hold in many businesses. But it is a simple extension the craft that copywriters have practiced for years. The goal is to turn one-to-many marketing into one-to-one marketing and sales. Unfortunately, people don't make even a p[assing attempt at keeping their information private. And at the least a marketer can find out oodles of information about most anyone without resorting to data aggregators.
@Etmax Boiler-room sales folks, and others like them, don't care about the long term value of a customer because they are compensated on how many sales they made today. Regis McKenna used to say that the more opporunities that you had to make a decision the easier the decision would become. The converse is also true - reduce the number of times that a person can make a buy deision per unit of time for a single product and the temptation to unethically manipulate skyrockets.
:-) thanks. I'll now have to be suspicious of anything you offer LOL. That sounds like a very clever one. I've been using Eudora for email since about '92 and it warns you when you try to click on a link that goes somewhere else other than described, and you can hover the mouse over any link to see its true nature. It's a cleaver feature and because Eudora hasn't been updated in something like 10 years I'm going to have to move away from it eventually but I will miss these clever "reality checks" it has. I wish some clever group in the open source community would revive it. There is a group running it but they've made it look like Thinderbird, a UI I don't particularly care for.
Directed advertising makes this all more sinister. Where these techniques were once broadcasted to the masses and we could kind of educate ourselves and rise above them, these campaigns are more and more being personalized to us. We are monitored by all these data collection services which use the information to figure out what works on us. You may think you are able to outwit these techniques, but are you prepared for some neural network someplace studying you, looking for your weaknesses and crafting advertising campaigns designed to specifically manipulate you?
As we unveil EE Times’ 2015 Silicon 60 list, journalist & Silicon 60 researcher Peter Clarke hosts a conversation on startups in the electronics industry. Panelists Dan Armbrust (investment firm Silicon Catalyst), Andrew Kau (venture capital firm Walden International), and Stan Boland (successful serial entrepreneur, former CEO of Neul, Icera) join in the live debate.