You could see the rationale behind what they are trying to do: harness Intel's old comparative advantage and try to copy it to the new cloud/IoT world. The world has changed though as there are many players knowking on the door of cloud computing and IoT. Intel can no longer claim the high profit margins they could do in the past. A heavy branding exercise like this does not make sense anymore as it will inevitably make their products/services less competitive. Their cash kitty can only take them so far... my 2c anyway.
Replay available now: A handful of emerging network technologies are competing to be the preferred wide-area connection for the Internet of Things. All claim lower costs and power use than cellular but none have wide deployment yet. Listen in as proponents of leading contenders make their case to be the metro or national IoT network of the future. Rick Merritt, EE Times Silicon Valley Bureau Chief, moderators this discussion. Join in and ask his guests questions.