From a Jan.13, 2014 feature article in FORTUNE "Qualcomm, the company that bought you ubiquitous mobility, is now on a quest to connect all things to the net", it sounds like Qualcomm is adopting a double pronged approach. They are starting to create end user products as well as trying to expand consumer recognition of the components that they provide within other consumer goods.
Although not a household name, many consumers have products with Qualcomm technologies embedded inside. Qualcomm seems to have mastered the process of developing and deploying proprietary patent protected technologies. I hope that they'll be able to use these newly purchased underutilized patents to make more powerful user friendly mobile products.
Looks like nowdays buying and selling patents is becoming a business on its own. Sometimes acquisition and mergers happen only for patents. BUt just selling and buying a patent, wonder whether innovation is just a commodity these days.