From looking at the spreadtrum site: http://www.spreadtrum.com/en/products/basebands/view/sc7715
The fact that they integrated the PMU and modem in a single chip is pretty interesting. I guess they still need an external RF IC for the WIFI/BT/FM/GPS RF segment -- but its not clear... maybe the external multimode RF transceiver they show somehow also covers 2.4GHz band?
hm, I completely agree that in some markets and for some applicaitons, marketing is critical. However, not everyone or every region is receptive to the OEM branding. In many cases, these lower-end devices are branded and marketed by the wireless carrier, and price is pushed as a critical factor.
Yes, your proposal looks very logical and should be true. But other part of story is marketing the device. If they really exploit this and people adept to this, it will be win big win for this organization.
What are the engineering and design challenges in creating successful IoT devices? These devices are usually small, resource-constrained electronics designed to sense, collect, send, and/or interpret data. Some of the devices need to be smart enough to act upon data in real time, 24/7. Are the design challenges the same as with embedded systems, but with a little developer- and IT-skills added in? What do engineers need to know? Rick Merritt talks with two experts about the tools and best options for designing IoT devices in 2016. Specifically the guests will discuss sensors, security, and lessons from IoT deployments.