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_hm
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Onus will be on Marketing Department
_hm   2/1/2014 5:41:37 PM
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Yes, your proposal looks very logical and should be true. But other part of story is marketing the device. If they really exploit this and people adept to this, it will be win big win for this organization.

JimMcGregor
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Re: Onus will be on Marketing Department
JimMcGregor   2/3/2014 11:22:50 AM
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hm, I completely agree that in some markets and for some applicaitons, marketing is critical. However, not everyone or every region is receptive to the OEM branding. In many cases, these lower-end devices are branded and marketed by the wireless carrier, and price is pushed as a critical factor.

gaberowe
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Getting closer to single chip smart phone
gaberowe   2/3/2014 12:45:20 PM
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From looking at the spreadtrum site: http://www.spreadtrum.com/en/products/basebands/view/sc7715

The fact that they integrated the PMU and modem in a single chip is pretty interesting. I guess they still need an external RF IC for the WIFI/BT/FM/GPS RF segment -- but its not clear... maybe the external multimode RF transceiver they show somehow also covers 2.4GHz band?



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As data rates begin to move beyond 25 Gbps channels, new problems arise. Getting to 50 Gbps channels might not be possible with the traditional NRZ (2-level) signaling. PAM4 lets data rates double with only a small increase in channel bandwidth by sending two bits per symbol. But, it brings new measurement and analysis problems. Signal integrity sage Ransom Stephens will explain how PAM4 differs from NRZ and what to expect in design, measurement, and signal analysis.

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