@jim, absolutely, LTE is more than a thin "commodity" modem because it's still new, it needs to be backward compatible, and it must go through rigorous network certification process by different cellular network operators. But overtime, it will become a commodity. Where handset vendors want to find differentiation is in apps processors.
This will be a very great success and opening as a single and only chipset provider with LTE support. In Chinese and Indian markets Mediatek is very hot due the price competitiveness as compared to other manufacturers, now 4G is the hot topic in these markets. The price ranges being discussed here will be making Mediatek Chipsets the most appropriate for getting it used in low cost phones with 4G LTE support. This will really be proven hot cake for Mediatek.