Nothing much changes. Perhaps used more in the UK and not so much in used in North America and the US the words "Backroom Boys" and more frequently a word used earlier times "Boffin" were terms used to put engineers and scientists in their place. Perhaps "Nerds" is the modern version.
catering directly to Consumer demand for Cars, Electronics, Software Apps whatever, they will have to take a back seat as Presenters because they speak a different language than the average consumer. In fact making fun of Engineers, as this Ad seems to be doing, could be a Marketing trick to actually denigrate Engineers, so as to break down the average consumer's fear of new technology.
Perhaps a Engr. to Engr. business ( like Semiconductor Co.s in contrast to Box Builders incl. Apple ) will have different priorities and Marketing strategies. Sales presentations in those E-E businesses will not have to be dumbed down or make fun of us nerds in order to sell.
I will share my exoerinece as an engineer presentor a few decades back.
Our company was launching our new interactive TV. As a lead engineer on that project I was the most knowledgeable person to talk about that product in front of the press , compared to our marketing guys. So I was entrusted with the demo and the associated talk in the first press conference .
It was surely not impressive , which I learnt after reading the press reviews the next days.
So as engineers we must admit that being knowledgeable does not necessary means, we have the requisite presentation skills.
OK, I'm an engineer and I can't spell, but at least I know it.
Not sure it's a good idea to exploit stereotypes in advertising - or to try to create them.
On the other hand, Apple has spent billions to get 5th graders to say 'Windows S___s' - and that works, to a point.
Many engineering programs pass over the liberal arts. I won't go into the Trivium or Quadrivium - groupings of skills dating to the Medeval period and the development of the University as an institutuion - but speaking, writing and an understanding of history are skills that have a much longer shelf life than many of the devices and techniques taught in standard engineering cirricula.
I would suggest that the ability to talk yourself out of a layoff is more useful than understand three year old SoC design techniques. But then I have never been in that position.
This is a new trend in advertising - create controversy. In this way that get much more attention as compare to normal advertisement. Nothing wrong. Goal for this film was to promote product. They achieve goal. Good work.
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