Embedded Systems Conference
Breaking News
Comments
Newest First | Oldest First | Threaded View
DarkMatter0
User Rank
Author
Re: So long as Engineers decide to make a living
DarkMatter0   2/19/2014 12:21:01 PM
NO RATINGS
I thought Boffin was somewhat complementary compared to what they often call us in the US.

Ron Neale
User Rank
Author
Re: So long as Engineers decide to make a living
Ron Neale   2/19/2014 9:52:51 AM
NO RATINGS
Nothing much changes. Perhaps used more in the UK and not so much in used in North America and the US the words "Backroom Boys" and more frequently a word used earlier times "Boffin" were terms used to put engineers and scientists in their place.  Perhaps "Nerds" is the modern version.

chipmonk0
User Rank
Author
So long as Engineers decide to make a living
chipmonk0   2/19/2014 9:34:40 AM
NO RATINGS
catering directly to Consumer demand for Cars, Electronics, Software Apps whatever, they will have to take a back seat as Presenters because they speak a different language than the average consumer. In fact making fun of Engineers, as this Ad seems to be doing, could be a Marketing trick to actually denigrate Engineers, so as to break down the average consumer's fear of new technology.

Perhaps a Engr. to Engr. business ( like Semiconductor Co.s in contrast to Box Builders incl. Apple ) will have different priorities and Marketing strategies. Sales presentations in those E-E businesses will not have to be dumbed down or make fun of us nerds in order to sell. 

prabhakar_deosthali
User Rank
Author
admit - engineers are not good presenters!
prabhakar_deosthali   2/19/2014 7:38:47 AM
NO RATINGS
I will share my exoerinece as an engineer presentor a few decades back.

 

Our company was launching our new interactive TV. As a lead engineer on that project I was the most knowledgeable person to talk about that product in front of the press , compared to our marketing guys. So I was entrusted with the demo and the associated talk in the first press conference .

 

It was surely not impressive , which I learnt after reading the press reviews the next days.

So as engineers we must admit that being knowledgeable does not necessary means, we have the requisite presentation skills.

So let the other guys handle the job!

sixscrews
User Rank
Author
Enginears -- people whose education has made them illiterate
sixscrews   2/18/2014 9:30:36 PM
NO RATINGS
OK, I'm an engineer and I can't spell, but at least I know it.

Not sure it's a good idea to exploit stereotypes in advertising - or to try to create them.

On the other hand, Apple has spent billions to get 5th graders to say 'Windows S___s' - and that works, to a point.

Many engineering programs pass over the liberal arts.  I won't go into the Trivium or Quadrivium - groupings of skills dating to the Medeval period and the development of the University as an institutuion - but speaking, writing and an understanding of history are skills that have a much longer shelf life than many of the devices and techniques taught in standard engineering cirricula.  

I would suggest that the ability to talk yourself out of a layoff is more useful than understand three year old SoC design techniques.  But then I have never been in that position.

wb/ss

_hm
User Rank
Author
New advertising trend - create controversy
_hm   2/18/2014 7:12:50 PM
NO RATINGS
This is a new trend in advertising - create controversy. In this way that get much more attention as compare to normal advertisement. Nothing wrong. Goal for this film was to promote product. They achieve goal. Good work.

 



Radio
NEXT UPCOMING BROADCAST
In conjunction with unveiling of EE Times’ Silicon 60 list, journalist & Silicon 60 researcher Peter Clarke hosts a conversation on startups in the electronics industry. One of Silicon Valley's great contributions to the world has been the demonstration of how the application of entrepreneurship and venture capital to electronics and semiconductor hardware can create wealth with developments in semiconductors, displays, design automation, MEMS and across the breadth of hardware developments. But in recent years concerns have been raised that traditional venture capital has turned its back on hardware-related startups in favor of software and Internet applications and services. Panelists from incubators join Peter Clarke in debate.
Flash Poll
Top Comments of the Week
Like Us on Facebook

Datasheets.com Parts Search

185 million searchable parts
(please enter a part number or hit search to begin)
Special Video Section
The LT®3042 is a high performance low dropout linear ...
Chwan-Jye Foo (C.J Foo), product marketing manager for ...
The LT®3752/LT3752-1 are current mode PWM controllers ...
LED lighting is an important feature in today’s and future ...
Active balancing of series connected battery stacks exists ...
After a four-year absence, Infineon returns to Mobile World ...
A laptop’s 65-watt adapter can be made 6 times smaller and ...
An industry network should have device and data security at ...
The LTC2975 is a four-channel PMBus Power System Manager ...
In this video, a new high speed CMOS output comparator ...
The LT8640 is a 42V, 5A synchronous step-down regulator ...
The LTC2000 high-speed DAC has low noise and excellent ...
How do you protect the load and ensure output continues to ...
General-purpose DACs have applications in instrumentation, ...
Linear Technology demonstrates its latest measurement ...
10:29
Demos from Maxim Integrated at Electronica 2014 show ...
Bosch CEO Stefan Finkbeiner shows off latest combo and ...
STMicroelectronics demoed this simple gesture control ...
Keysight shows you what signals lurk in real-time at 510MHz ...
TE Connectivity's clear-plastic, full-size model car shows ...