Breaking News
Comments
Oldest First | Newest First | Threaded View
_hm
User Rank
CEO
New advertising trend - create controversy
_hm   2/18/2014 7:12:50 PM
NO RATINGS
This is a new trend in advertising - create controversy. In this way that get much more attention as compare to normal advertisement. Nothing wrong. Goal for this film was to promote product. They achieve goal. Good work.

 

sixscrews
User Rank
Manager
Enginears -- people whose education has made them illiterate
sixscrews   2/18/2014 9:30:36 PM
NO RATINGS
OK, I'm an engineer and I can't spell, but at least I know it.

Not sure it's a good idea to exploit stereotypes in advertising - or to try to create them.

On the other hand, Apple has spent billions to get 5th graders to say 'Windows S___s' - and that works, to a point.

Many engineering programs pass over the liberal arts.  I won't go into the Trivium or Quadrivium - groupings of skills dating to the Medeval period and the development of the University as an institutuion - but speaking, writing and an understanding of history are skills that have a much longer shelf life than many of the devices and techniques taught in standard engineering cirricula.  

I would suggest that the ability to talk yourself out of a layoff is more useful than understand three year old SoC design techniques.  But then I have never been in that position.

wb/ss

prabhakar_deosthali
User Rank
CEO
admit - engineers are not good presenters!
prabhakar_deosthali   2/19/2014 7:38:47 AM
NO RATINGS
I will share my exoerinece as an engineer presentor a few decades back.

 

Our company was launching our new interactive TV. As a lead engineer on that project I was the most knowledgeable person to talk about that product in front of the press , compared to our marketing guys. So I was entrusted with the demo and the associated talk in the first press conference .

 

It was surely not impressive , which I learnt after reading the press reviews the next days.

So as engineers we must admit that being knowledgeable does not necessary means, we have the requisite presentation skills.

So let the other guys handle the job!

chipmonk0
User Rank
CEO
So long as Engineers decide to make a living
chipmonk0   2/19/2014 9:34:40 AM
NO RATINGS
catering directly to Consumer demand for Cars, Electronics, Software Apps whatever, they will have to take a back seat as Presenters because they speak a different language than the average consumer. In fact making fun of Engineers, as this Ad seems to be doing, could be a Marketing trick to actually denigrate Engineers, so as to break down the average consumer's fear of new technology.

Perhaps a Engr. to Engr. business ( like Semiconductor Co.s in contrast to Box Builders incl. Apple ) will have different priorities and Marketing strategies. Sales presentations in those E-E businesses will not have to be dumbed down or make fun of us nerds in order to sell. 

Ron Neale
User Rank
Blogger
Re: So long as Engineers decide to make a living
Ron Neale   2/19/2014 9:52:51 AM
NO RATINGS
Nothing much changes. Perhaps used more in the UK and not so much in used in North America and the US the words "Backroom Boys" and more frequently a word used earlier times "Boffin" were terms used to put engineers and scientists in their place.  Perhaps "Nerds" is the modern version.

DarkMatter0
User Rank
Rookie
Re: So long as Engineers decide to make a living
DarkMatter0   2/19/2014 12:21:01 PM
NO RATINGS
I thought Boffin was somewhat complementary compared to what they often call us in the US.



Flash Poll
EE Life
Frankenstein's Fix, Teardowns, Sideshows, Design Contests, Reader Content & More
Max Maxfield

MSGEQ7-Based DIY Audio Spectrum Analyzer: Testing
Max Maxfield
9 comments
In my previous column on this topic, we discussed the step-by-step construction of the first pass at a MSGEQ7-based DIY audio spectrum analyzer for use in my BADASS Display project. Of ...

Karen Field

June 2014 Cartoon Caption Winner
Karen Field
13 comments
Congratulations to "Wnderer" for submitting the winning caption for our June cartoon, after much heated conversation by our judges, given the plethora of great entries.

Jeremy Cook

Inspection Rejection: Why More Is Less in a Vision System
Jeremy Cook
3 comments
Albert Einstein has been quoted as saying, "Everything should be as simple as possible, but not simpler." I would never claim to have his level of insight -- or such an awesome head of ...

Jeremy Cook

Machine Fixes That Made Me Go 'DUH!'
Jeremy Cook
21 comments
As you can see in my bio at the end of this article, I work as a manufacturing engineer. One of my favorite things that happens on a Friday late in the afternoon is to hear my phone ring ...

Top Comments of the Week
Like Us on Facebook
EE Times on Twitter
EE Times Twitter Feed

Datasheets.com Parts Search

185 million searchable parts
(please enter a part number or hit search to begin)