Design Con 2015
Breaking News
Comments
Newest First | Oldest First | Threaded View
Page 1 / 2   >   >>
pseudoid
User Rank
Manager
Thinking SMALL is the BIG idea here
pseudoid   3/8/2014 4:47:43 PM
NO RATINGS
I must be the odd man out in this conversation but I like the whole concept of modularity:  Heathkits were cool.  Separates in the audio industry was even better.  I helped rebuild a VW dune buggy and learned immensely from the process.  Building your own computer from components/hw was satisfying.  Gamers created a whole cottage industry and benefits of high end computer parts are still with us but almost on its last leg.  Even Arduino lovers can't be wrong.  Along the same lines, instead of the current throw-away smartphones that fill entire dumps, being able to upgrade incrementally, a la Project Ara, sounds nice but something tells me it will not get to a maturation state.  And too bad for that!

rick merritt
User Rank
Author
Re: this is going nowhere
rick merritt   3/4/2014 1:17:11 PM
NO RATINGS
@Caleb: Good point: At a time when the smartphone boiz is maturing and ASPs are falling, who will want to be a module supplier getting squeezed for margins?

Caleb Kraft
User Rank
Blogger
Re: this is going nowhere
Caleb Kraft   3/3/2014 7:43:23 PM
NO RATINGS
People keep mentioning the maker community. Why would they embrace this? Just because it has a customizeable system? There's not much here that does anything for any maker community out there.

AZskibum
User Rank
CEO
Re: this is going nowhere
AZskibum   3/3/2014 6:35:51 PM
NO RATINGS
Although the maker community is likely to embrace this concept, the general consumer likely will not, due to the compromises mentioned -- less than optimal form factor at the very least.

rick merritt
User Rank
Author
Re: this is going nowhere
rick merritt   3/3/2014 6:16:00 PM
NO RATINGS
Doesn;t this raise issues about lack of optimization for a final product which as we learned with the iPhone is a big deal.

 

Caleb Kraft
User Rank
Blogger
Re: this is going nowhere
Caleb Kraft   3/3/2014 2:44:59 PM
NO RATINGS
Another question to ask is "why would a vendor put the effort into creating a module for Ara?" or rather "who will be making these modules?"


A vendor can sell a camera to many many product creators. However, if the vendor creates a camera module for Ara, it can only be used on the Ara market. Is google to going to make these extra modules? They're the only ones with incentive.

Caleb Kraft
User Rank
Blogger
Re: this is going nowhere
Caleb Kraft   3/3/2014 2:37:35 PM
NO RATINGS
The concept is cute, I do like it... as an exploratory concept.

 

In the cons list would be the physical size, producing a standardized connector for each device to attach, slower communication, crosstalk,etc.

junko.yoshida
User Rank
Blogger
Re: It worked for MS and Intel
junko.yoshida   3/3/2014 1:30:19 PM
NO RATINGS
@JimMcGregor, I am glad I am not the only one who finds it odd that Google has focused this toward smartphones. 

Where the innovaction is needed -- in terms of new apps, new modules, new functions, new end products -- is not smartphones; but in IoT and other embedded products. 

JimMcGregor
User Rank
Blogger
Re: It worked for MS and Intel
JimMcGregor   3/3/2014 1:23:38 PM
NO RATINGS
Junko, it is a bit odd that Google has focused this solely toward smartphones. When you factor in certifications and software compatibility, this just isn't a viable solution for a usable smartphone. However, I would agree that it does make an innovative development platform for IoT and embedded applications.

junko.yoshida
User Rank
Blogger
Re: this is going nowhere
junko.yoshida   3/3/2014 1:22:31 PM
NO RATINGS
@Caleb, what's on the list of your "cons" argument for this?

I had thought anyone who actually love tinkering with hardware would love the concept. No?

Page 1 / 2   >   >>


Flash Poll
Top Comments of the Week
Like Us on Facebook
EE Times on Twitter
EE Times Twitter Feed

Datasheets.com Parts Search

185 million searchable parts
(please enter a part number or hit search to begin)
EE Life
Frankenstein's Fix, Teardowns, Sideshows, Design Contests, Reader Content & More
Max Maxfield

Curiosity Killed the Cat (Just Call Me Mr. Curiosity)
Max Maxfield
16 comments
My wife, Gina The Gorgeous, loves animals. She has two stupid dogs and two stupid cats. How stupid are they? Well, allow me to show you this video of the dogs that I made a couple of years ...

Martin Rowe

No 2014 Punkin Chunkin, What Will You Do?
Martin Rowe
Post a comment
American Thanksgiving is next week, and while some people watch (American) football all day, the real competition on TV has become Punkin Chunkin. But there will be no Punkin Chunkin on TV ...

Rich Quinnell

Making the Grade in Industrial Design
Rich Quinnell
13 comments
As every developer knows, there are the paper specifications for a product design, and then there are the real requirements. The paper specs are dry, bland, and rigidly numeric, making ...

Martin Rowe

Book Review: Controlling Radiated Emissions by Design
Martin Rowe
1 Comment
Controlling Radiated Emissions by Design, Third Edition, by Michel Mardiguian. Contributions by Donald L. Sweeney and Roger Swanberg. List price: $89.99 (e-book), $119 (hardcover).