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junko.yoshida
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Re: dash chaos
junko.yoshida   3/4/2014 2:28:03 PM
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@caleb, you wrote:  It seems like they are in the awkward fledgeling stage


Exactly. The situation is even worse for the carmakers, though. Because on one hand they want to look cool by associating their brand with whatever the best selling smartphone is, and yet, on the other, they are pulled into too many different directions. (much worse than when tablets and smartphones were at several years ago)

Bert22306
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CEO
Re: dash chaos
Bert22306   3/4/2014 1:38:05 PM
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Agreed with you and with Rick's comment about "agnostic." The image I get is of a separate group in the auto companies, frantically looking for that magic app combination to attract the smartphone crowd (who are reportedly not buying cars as previous generations were), while the other designers are busy doing the "real work." Is that just being cynical?

"Real work" would include the interdisciplinary efforts, involving drive trains, aerodynamics, and engine designs, to meet the much more stringent fuel economy mandates being phased in, for example. Not to mention California's zero emissions mandates.

Remember when kids were more interested in hearing about DOHC and hemispherical heads?

rick merritt
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Re: dash chaos
rick merritt   3/4/2014 1:14:54 PM
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Don't cars need to be agnostic about the interface of whatever smartphone their owner uses?

Caleb Kraft
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dash chaos
Caleb Kraft   3/4/2014 12:53:25 PM
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I'm really surprised that car dashboards are taking this complicated route. It seems like they are in the awkward fledgeling stage that tablets and smart phones were at several years ago. I don't have an optimal solution, but it seems like eventually they'll have to begin to settle into a few more organized systems like the smartphones generally have.

JeffL_2
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CEO
A real "inflection point"
JeffL_2   3/4/2014 12:31:54 PM
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Fantastic article (ESPECIALLY the diagram), congratulations Junko! This is going to help us greatly in "following the news" when we get announcements about new technologies and alliances in this field. There's still loads of questions, for example it sounds as if Ford's announcement about Blackberry seems to suggest that the underlying OS for their development will be QNX or something a lot like it, then there's open-source Android and maybe iOS itself (or a tailored variant) to the extent Apple decides to license it. Do we know yet if there are others in the lead? Is GM meeting their need for an OS with something that was already underlying their legacy OnStar system, would that be flexible enough for all these new demands, do we have any clues which other brands are already committed to the OSes I already mentioned? Again, fascinating stuff, now we have a roadmap into the development of a whole new generation of mobile connectivity, this should be quite a show!

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