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johnnybharris
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I quite like it, i have to say..
johnnybharris   8/13/2014 9:00:59 AM
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It's still a bit hard to digest the fact that all this hardware is contained within a phone that costs just Rs. 14,000. The Moto G, which has been the most obvious phone to recommend at this price ever since its launch is based on a Snapdragon 400 SoC and has a 720p screen - and that was what we considered a breakthrough in value devices just six short months ago.

Johny

 

junko.yoshida
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Re: think Xbox
junko.yoshida   3/25/2014 12:19:33 AM
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Thanks, DCH0. "Thing Xbox" -- that's very well put. ( I should have thought of that!)

 

junko.yoshida
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Re: Out of box thinking
junko.yoshida   3/25/2014 12:18:30 AM
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@tomeq, the beauty of the online-only sales strategy is that yes, indeed, Poland could be well within Xiaomi's next targets for its overseas expansion.

DCH0
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think Xbox
DCH0   3/19/2014 12:13:38 PM
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The video game manufacturers all lose money on their product and hope to get it back on selling additional games.

Another very well written article.  Thanks, Junko.  It is great to have EE Times reporting on Asia from someone who can get interviews with the insiders.

tomeq
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Re: Out of box thinking
tomeq   3/19/2014 4:41:41 AM
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Junko thanks for following this company. I was really surprised when I first heard about Xiaomi company ca 2 years ago. Their phones had excellent electronics inside and more than interesting box. But my first question was, how long will it work, what's the mtf? and now it seems that Xiaomi is doing pretty good. I just regret that I cannot test their phones here in Poland. So far only A-brands and OEMs from China are the only onle available. But surprisingly, last month other Chinese manufacturer named ZOPO launched their online shop in Poland, so hopefully Xiaomi will go the same road to Europe.

sprite0022
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Re: CE?
sprite0022   3/19/2014 4:15:30 AM
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it's a hoax or pure propaganda trick for them to tell people their price is below BOM. those shanzhai product are even cheaper.

sprite0022
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Re: CE?
sprite0022   3/18/2014 9:58:17 PM
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they make money with hardware.

their software etc is junk.

they did saved marketing/sales channel/advertisement cost.

the only difference is apples gross margin is 50%, they are 5%? but since they have a tiny engineering team only so they don't need to worry about payback.

junko.yoshida
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Out of box thinking
junko.yoshida   3/18/2014 9:24:38 PM
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Xiaomi does have this out-of-box thinking that inevitably makes you say, "Say what?"

And some of the things their co-founders say is controvertial and provocative.

But it's an interesting company to watch and we will be certainly following them. I would like to determine if it is just the company of "the moment," or it is indeed creating a blueprint for others (interested in Mobile Internet) to follow their footsteps.

Measurement.Blues
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Re: CE?
Measurement.Blues   3/18/2014 8:49:22 PM
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@Junko,

Thanks for clarifying CE. In my world, I think CE marking, which anything electronic needs to be sold in the EU. To get a CE Marking, the product must pass tests for things such as EMC, safety, and other directives. There's also a toy directive.

I once editoed a handbook on the CE marking. 1997 or so.

junko.yoshida
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Re: CE?
junko.yoshida   3/18/2014 8:05:56 PM
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sorry if i caused confusion. CE, in the CE industry's lingo, means Consumer Electronics.

And "consumer electronics" includes everything from TVs to mobile handsets.

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